Today, Ill be a guest on the Debbie Millman show. You can listen by going here at 3:00 Eastern seaboard time. I’ll be on from 3 to 4.
The show will open with a discussion of blogging, I think, but the discussion will then march off in all directions. You are welcome to call in questions and comments at 1-866-233-7861.
Business Week calls it one of "the best innovation and design books of 2009"
800 CEO Read holds it as one of the best "Big Ideas" book for 2009
“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide
“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow
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3 Comments
February 25th, 2005 at 4:02 pm
I enjoyed the broadcast. You were light on your feet, noncontentious, but holding to your opinions. Well done.
February 26th, 2005 at 4:56 am
I also caught you on airamerica, and found you very suave and good and etc. Surprised, however, that when the young woman asked the question about "free choice" generating similar choices, the name Rene Girard did not come up at all…Or is that not someone you find plausible when he says societies run by mimesis/imitation?
March 1st, 2005 at 12:51 pm
Gary, thanks for the thumbs up, Grant
AH, I am ashamed to say thta I don't know the Rene Girard name. Could I have a reference, please! Thanks, Grant