http://cultureby.com/2005/05/brand_meaning_m.html This Blog Sits At the Intersection of Anthropology and Economics Thu, 11 Mar 2010 18:53:18 -0400 http://wordpress.org/?v=2.8.6 hourly 1 http://cultureby.com/2005/05/brand_meaning_m.html/comment-page-1#comment-6034 Trudy Thu, 09 Jun 2005 14:45:16 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-6034 <p>Community Green is the best tasting bottled green tea on the market, plus the added benefit of "tea as an experience". Thanks for highlighting a great brand/company and reminding me about marginal utility in the process!</p> Community Green is the best tasting bottled green tea on the market, plus the added benefit of "tea as an experience". Thanks for highlighting a great brand/company and reminding me about marginal utility in the process!

]]> http://cultureby.com/2005/05/brand_meaning_m.html/comment-page-1#comment-6033 Sean Sat, 07 May 2005 20:47:35 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-6033 <p>I really liked the brand's Moroccan Mint tea (in bags), but now it seems like they're only interested in selling the bottled stuff, and I'm not really a fan of cold tea. Bummer.</p> I really liked the brand's Moroccan Mint tea (in bags), but now it seems like they're only interested in selling the bottled stuff, and I'm not really a fan of cold tea. Bummer.

]]> http://cultureby.com/2005/05/brand_meaning_m.html/comment-page-1#comment-6032 Pamela Sat, 07 May 2005 03:03:20 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-6032 <p>Honest Tea… honestly, a wonderful post. It's refreshing to hear a brilliant voice advocating the creation of brand images that can truly harness brand meaning. But I think the question we have to ask is not just whether we have the research methods and conceptual models for the meaning management process, but whether or not marketers 1: have the smarts to identify meaning in the first place, 2: possess the insight needed to navigate through consumer input and 3: can muster the guts to communicate that meaning in a well, meaningful way. And, then I like to think that on magical occasions, the answer is honestly, yes.</p> Honest Tea… honestly, a wonderful post. It's refreshing to hear a brilliant voice advocating the creation of brand images that can truly harness brand meaning. But I think the question we have to ask is not just whether we have the research methods and conceptual models for the meaning management process, but whether or not marketers 1: have the smarts to identify meaning in the first place, 2: possess the insight needed to navigate through consumer input and 3: can muster the guts to communicate that meaning in a well, meaningful way. And, then I like to think that on magical occasions, the answer is honestly, yes.

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