http://cultureby.com/2005/05/brand_meaning_m.html This Blog Sits At the Intersection of Anthropology and Economics Thu, 17 May 2012 21:10:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://cultureby.com/2005/05/brand_meaning_m.html/comment-page-1#comment-6468 Trudy Thu, 09 Jun 2005 10:45:16 +0000 http://localhost/wp_culture/?p=967#comment-6468 Community Green is the best tasting bottled green tea on the market, plus the added benefit of "tea as an experience". Thanks for highlighting a great brand/company and reminding me about marginal utility in the process! Community Green is the best tasting bottled green tea on the market, plus the added benefit of “tea as an experience”. Thanks for highlighting a great brand/company and reminding me about marginal utility in the process!

]]> http://cultureby.com/2005/05/brand_meaning_m.html/comment-page-1#comment-6467 Sean Sat, 07 May 2005 16:47:35 +0000 http://localhost/wp_culture/?p=967#comment-6467 I really liked the brand's Moroccan Mint tea (in bags), but now it seems like they're only interested in selling the bottled stuff, and I'm not really a fan of cold tea. Bummer. I really liked the brand’s Moroccan Mint tea (in bags), but now it seems like they’re only interested in selling the bottled stuff, and I’m not really a fan of cold tea. Bummer.

]]> http://cultureby.com/2005/05/brand_meaning_m.html/comment-page-1#comment-6466 Pamela Fri, 06 May 2005 23:03:20 +0000 http://localhost/wp_culture/?p=967#comment-6466 Honest Tea… honestly, a wonderful post. It's refreshing to hear a brilliant voice advocating the creation of brand images that can truly harness brand meaning. But I think the question we have to ask is not just whether we have the research methods and conceptual models for the meaning management process, but whether or not marketers 1: have the smarts to identify meaning in the first place, 2: possess the insight needed to navigate through consumer input and 3: can muster the guts to communicate that meaning in a well, meaningful way. And, then I like to think that on magical occasions, the answer is honestly, yes. Honest Tea… honestly, a wonderful post. It’s refreshing to hear a brilliant voice advocating the creation of brand images that can truly harness brand meaning. But I think the question we have to ask is not just whether we have the research methods and conceptual models for the meaning management process, but whether or not marketers 1: have the smarts to identify meaning in the first place, 2: possess the insight needed to navigate through consumer input and 3: can muster the guts to communicate that meaning in a well, meaningful way. And, then I like to think that on magical occasions, the answer is honestly, yes.

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