Comments on: new brands, new consumers

By: jens

jens — Fri, 01 Jul 2005 06:57:36 +0000

har har.
just checked allan cumming on google. he looks quite agreeable to me. quite a clean nice guy actually.
and the X-men movie poster bares quite some rubber aesthetics too.

not that much of a surprise then, is it?

By: jens

jens — Fri, 01 Jul 2005 06:38:36 +0000

this here is a truely great blog.
“i am lovin it”
came over via tom asacker – and hey, happy to be here too.

on perfume: the rubber thing reads great. i want it.
off the track scents have always been arround, maybe not as visible in the mass-market. but traditional perfume houses – in england, spain, france even italy – always had a range of scents that were more irritating than pleasing. explore the whole range of those traditional houses and you will feel like in a colour-shop that does not only offer you the greens of summer, the blue of the sea and the red of roses… you will find every colour, for almost every nasty mood you might be in.

and also the mixing thing has been arround for a while. my grandmother did it. and a number of my friends.

more recently – when the whole perfume thing became a money machine the market filled up with lots of middle of the road stuff – not bad, by no means, all shades of beauty were discovered and most of it was very, very agreeable. i remember smelling calvin klein’s male scent for the first time and it did throw me off my feet – right into a freshly made hotel-bed…
and i was not the only one.

but, as it is, in a world filled with sweet surprises you need some reference. no rose without thornes.
los contrastes!
monotony kills beauty. every time.
and always the contrasts.
and again the contrasts to the contrasts.
that is the rhythm of culture.

By: dilys

dilys — Thu, 30 Jun 2005 21:05:05 +0000

In the big picture, there seem to be “two kinds” of people, to oversimplify, the improvisational and the formal/dutiful. Myers Briggs P’s and J’s, for a kind of shorthand. The pendulum swings, and right now there is a pent-up demand for the tools to mix-and-match demanded by the former. Eventually that will prove tiring, and there will be pre-fab rules of thumb in the ascendant. Each style favors, and disfavors, a particular style of going at life.

But of course mastering the provocative details of this temporal iteration (mixing Britney Spears with Prada), knowing what to offer in the mix-match toolkit, is where the fortune lies. Just don’t get used to it, the next New Thing will be a return to a simple fashion strategy. And the real coup will probably be making mix and match both stimulating and trouble-free simple.

And please do another meet-up down the road. Sounds great.