Comments on: new agencies, new clients

By: think again, ideascape is adventure

think again, ideascape is adventure — Wed, 06 Jul 2005 14:13:58 +0000

Dumping best practices & benchmarks

The Worst Thing About Best Practices, by Michael W. McLaughlin. I’ve added my own links to Mr. Mclaughlin’s article to expand on his ideas.

By: Grant

Grant — Sun, 03 Jul 2005 09:59:23 +0000

Keelay, thanks, but it is “story time.” Grant

Dilys, good memory, as a matter of fact, it was this very era. Thanks, Grant

Jens, yes, I get that the separation of church and state here was once a good idea, and I think one of the reason that we can bring down the barrier between them, and I agree that the many pieces of the marketing mechanism IS one of them, is that the corporation is much less linear and anti-creative than it used to be. The best ones, P&G say, are a little like an idea in the mind of the agency (whatever else they are) capable of being changed, revised, transformed in the blink of an eye. Thanks! Grant

By: jens

jens — Sun, 03 Jul 2005 07:35:13 +0000

in the 70s, 80s, 90s the “agency=god” variations of this model were the formula for success. creative exellence was/is achieved by keeping the beancounters as far away from the creative teams as possible. the separation of innovation/creation on the one side and administration on the other still is as important today.
as we learnt in scientific management, a business organisation is run on the principles of measurement and control. the processes corporations are run by are linear.
creativity though travels a different path. creative processes are open, non linear processes. once you started a creative process you have no means to control or measure it until the result is being delivered.
separation between administration/management and creation is crucial for the result.
agency as pure supplier of funny pictures leads to mediocre results.
the principle of separation is vital.
arrogance/ignorance on one side or both sides secured exellence in the agency=god cells of the mcgracken-matrix.

and today we see this traditional success formula coming to an end. why? because for one BRAND demands more control over creativity in the various sectors (ads, pr, cd, design…). coordination is key. arrogance is fatal.

how to bring those to things together that obviously are so comletely different.
first of all by recognizing the differences and by creating interaction processes that pay respect to that fact.

remember couple therapy: recognizing, respecting and embracing the differences is crucial for vital interaction.

management is not design.
design is not management.

successful design management starts exactly here. and it builds processes of interaction that respect these differences.

“It is our differences that will push both sides to develop a better model suited for the times ahead.”

that’s it.

By: dilys

dilys — Sat, 02 Jul 2005 11:54:38 +0000

Is Chiat Day the agency that publicized its EQ-clueless layout re-design strategy of making everyone sit in a different cubicle every day?

By: Keelay

Keelay — Fri, 01 Jul 2005 18:20:05 +0000

If this is story day, give me more.

It is really nice to have this blog as window into what you do.

Today – it just seemed the window was opened a little wider.