Vans go shoe gazey
By
The long tail promises endless multiplications in the world of goods. My favorite: this custom pair of Vans now selling on
line for $348.00.
The well dressed blogger will want to commission a pair for every perabulation he intends to take in every city he intends to visit. (Excellent for cheating in Geography class, as well.) Now that’s multiplication.
References and Acknowledgments
A tip of the hat to Core77, to the Barcelona-based customizing firm of Espaipupu (ok, so it’s not Boston), and Chris Anderson’s The Long Tail.
7 Comments
July 14th, 2005 at 7:42 pm
Note that the production side of this continues to grow and introduce more hooks for the rest of us to grab ahold of.
Check out http://www.cafepress.com/cp/info/sell/products/
July 14th, 2005 at 9:18 pm
eerie! I was just looking at their site today and wondering why I haven't heard of it before. It looks like its mostly t-shirts and bad music at this point, but they appear to have a vast audience. and their markup system seems pretty reasonable for what they do. Thanks, Grant
July 14th, 2005 at 9:25 pm
Cafe Press goes way back to the early days of the dotcom boom. I mean, they probably came after PointCast, but maybe they were around the time of eVite.
Of course I don't really know what I'm talking about. Is there a good dot-com timeline floating around the web anywhere?
July 14th, 2005 at 9:58 pm
Steve, their "about" section has a time line, and yes, they were in on things early. Which makes me wonder how I could have missed this completely. Oh, well. Thanks, Grant
July 18th, 2005 at 1:03 pm
More movement on this topic; Google just bought CafePress competitors, the two-year old Zazzle
http://stellarbay.com/news/?p=67
August 9th, 2005 at 11:31 am
Wired magazine puts out the dot-com history timeline I was asking about!
http://www.wired.com/wired/archive/13.08/intro.html is the story in question, although I'm not sure the many-page-spanning timeline is actually online – one might actually need to look at some paper to get the info (I subscribe, so I've got it in my hands already)
March 20th, 2006 at 3:43 pm
I love those pair of vans!