Metaphors R Us: hardware and software
By
Chief Culture Officer
Business Week calls it one of "the best innovation and design books of 2009"
800 CEO Read holds it as one of the best "Big Ideas" book for 2009
“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide
“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow
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1 Comments
August 30th, 2005 at 5:35 pm
Lovely story, reminding me of one I was told by a guy cutting my hair here in Toronto recently. He had emigrated in the '60s from Siciliy speaking only Sicilian Italian; he settled initially among other Sicilians, some of them family. He then went hunting for a job and got one in a barbershop in the College-Spadina area. Everybody was pleased, as they knew this would mean that in addition to developing a skill, he would be learning English.
Some months later, in a situation not unlike that in your story, he discovered he had been working among Ukrainian immigrants and had developed a good grounding in Ukrainian, and had learned no English.