Comments on: touch points and marketing wisdom

By: Sugath Rajapakse

Sugath Rajapakse — Sun, 05 Feb 2006 22:53:45 +0000

Are touch points really the key or is it not the contact points. Touch is volitional in that there is a preceeding mind phenomena. On the other hand contact arises from the confluence of three things, the consciousness of five cords or agencies, the object and the physical agent, the eye or ear etc.
The touch and contact are therefore quite apart from each other in terms of volition.

Brands become unique not purely on account of touch points therefore but on account of contact points as well as the feeling/perception it generates.

By: Reasoned Audacity: Politics in Real Life

Reasoned Audacity: Politics in Real Life — Thu, 04 Aug 2005 10:47:35 +0000

Arab Technology meets German Engineering

Short video clip: The Bomber and the Cafe Tip of the mortar board to my brother the rocket scientist. See DANGerus at Fraudwa. Ace of Spades writes Bush: Yes, Virginia there is a war on terror. Open Post by Mudville…

By: Grant

Grant — Wed, 03 Aug 2005 11:05:54 +0000

Tom, Southwest Airlines is a great case study. And you wonder how many corporations have a “big board” on which they track the status of the brand and the changes in tech, media and marketplace to which you refer. When do we get systematic about this? Thanks, Grant

By: Tom Asacker

Tom Asacker — Tue, 02 Aug 2005 10:53:24 +0000

Great post Grant! Thanks. Especially “the brand is a collection of meanings that must be constantly renewed, burnished, balanced, and when necessary rotated.” Change – in technoglogy, media, and in the marketplace – creates change in brand meaning.

I was thinking about Southwest Airlines “brand” meaning the other day. Prior to the disruptions in on-time departures and arrivals caused by impending bankruptcies of the legacy carriers, SWA meant cheap. But now, it should gently raise prices and promote its reliability. Time to rotate!

By: Grant

Grant — Tue, 02 Aug 2005 09:18:05 +0000

Steve, thanks a million. Grant

Matt, yes, normally, I prefer to think of myself as the King of France, but they don’t yet make a Mercedes for that. Grant

By: Matt

Matt — Tue, 02 Aug 2005 02:00:39 +0000

I assume you’re kidding about those times one wants to be “just folks”.

By: Steve Portigal

Steve Portigal — Mon, 01 Aug 2005 22:53:40 +0000

Here’s a link to that NYT article that won’t expire and I think (I’m not sure) doesn’t require registration

http://www.nytimes.com/2005/07/31/business/yourmoney/31advi.html?ex=1280462400&en=0d05121308a70e5b&ei=5090&partner=rssuserland&emc=rss

You can use http://nytimes.blogspace.com/genlink to make NYT link