Sep
06
BOOK LAUNCH INVITATION
By
readers of this blog are most welcome.
please send me a RSVP if you intend to come.
I will send you the address of the book launch.
email me at grant27[AT]gmail[DOTCOM]
- "Geek culture [is] so mainstream the term “geek culture” sounds like a relic from an earlier era." @ewdarrenfranich http://t.co/oWtFGPav 1 day ago
- thanks all! #hbrchat 5 days ago
- Looks like we are slowing down and the hour almost up. Thanks everyone 4 great comments and questions. Now going to sit v. quietly #hbrchat 5 days ago
- ThesocialCMO, it depends, if what u r doing is trying a new cultural form & the world goes "yes, that's what's next" then u r a C #hbrchat 5 days ago
- yes, and hip hop has kept itself in existence by drawing in, mashing up, other musical materials, v. culturematic #hbrchat 5 days ago
- Jay-Z example: using a broadway show tune when you are a self described "projects hustler" #hbrchat 5 days ago
- Tom, absolutely, culturematic is a culturematic. It says try thinking about the world this way & see if it gets clearer #hbrchat 5 days ago
- brian austin, fantastic! #hbrchat 5 days ago
- More updates...
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Download Plenitude 2.0
Download Grant McCracken's book Plenitude 2.0-Culture by Commotion right here
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Chief Culture Officer
“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide
“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow
Culture and Consumption II
Grant McCracken invites readers of his blog to the book launch of his new book Culture and Consumption II. If I was in New York I would have liked to go, I am not, but at least I have ordered his book. I hope it is as good as the original Culture and …