BOOK LAUNCH INVITATION
By
readers of this blog are most welcome.
please send me a RSVP if you intend to come.
I will send you the address of the book launch.
email me at grant27[AT]gmail[DOTCOM]
readers of this blog are most welcome.
please send me a RSVP if you intend to come.
I will send you the address of the book launch.
email me at grant27[AT]gmail[DOTCOM]
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Download Grant McCracken's book Plenitude 2.0-Culture by Commotion right here
“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide
“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow
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Culture and Consumption II
Grant McCracken invites readers of his blog to the book launch of his new book Culture and Consumption II. If I was in New York I would have liked to go, I am not, but at least I have ordered his book. I hope it is as good as the original Culture and …