Comments on: Angelina Jolie: celebrity endorsement gone wrong?

By: DAYAL RAM MONDAL

DAYAL RAM MONDAL — Thu, 23 Oct 2008 10:16:15 +0000

HELP TO ME,GIVING THE WORLD "AN ALTERNATIVE SOURCE OF EASY ELECTRIC POWER SYSTEM" .

By: Kitmeout

Kitmeout — Thu, 16 Mar 2006 06:55:54 +0000

So Angelina Jolie is taking over from her reputed husband-to-be, Brad Pitt, and will appear in a new Edwin Jeans advert. According to America’s Us Weekly magazine Angelina Jolie was spotted filming the Edwin Jeans advert in California whilst her adopted son played with Brad Pitt nearby.

Brad Pitt was the face of Edwin jeans in Asia from 1996 to 1999 and helped the brand establish itself as a major denim force but he always refused to appear in American adverts for the aspiring premium denim brand. Perhaps Angelina is less coy about playing to her home audience? If the story’s true it’ll be a major coup for Edwin Jeans who are determine to snatch a sizeable slice of the American denim market.

Angelina Jolie, or Laura Croft, gracing the screens in a pair of tight Edwin’s is bound to attract much excitement and, indeed, sales. Smart move Edwin!

By: Jon

Jon — Thu, 01 Dec 2005 23:56:37 +0000

Time will tell, but my bet is that the Angelina move will prove to be a disaster.

By: nelly

nelly — Tue, 25 Oct 2005 22:32:36 +0000

people wish they looked like her. They are just jealous. She is direct and she knows what she likes. She will put alot of people to shame with her stunning looks and just being herself, which alot of people don't know how to be. They are afraid of what others things of them.

By: Jeanette

Jeanette — Mon, 19 Sep 2005 20:28:14 +0000

This is a win-win situation: Jolie still has control of her image, money, a stake in the company and the establishment of a corporate charity in her works. For St. John this is a bonanza for them, the avg. client age is 55 years and that wont continue to sustain profits for long. They need to entice a younger market, who thinks their clothes are ugly and matronly and let me tell you Angelina Jolie is none of these things. Angelina Jolie has a huge influence with her peers and is highly respected. Don't confuse tabloid writings with her popularity and sell quotient. She is a fashion icon, if reluctantly.

By: jens

jens — Fri, 16 Sep 2005 20:32:03 +0000

"Madonna with a heart. Courtney Love with a brain. There's someone home."

…you sure you are not in love grant?

By: Tom Guarriello

Tom Guarriello — Fri, 16 Sep 2005 16:59:21 +0000

Wait, does the Mercury News article linked above really say: “St. John has always been worn by strong and independent women who truly appreciate John offers. I am happy to be a part of that tradition and more importantly part of taking that tradition into the future.”

"Truly appreciate John offers?" A joke, or a typo, right?

By: Grant

Grant — Fri, 16 Sep 2005 16:57:14 +0000

Greg, sorry about the fragmented response. I think what I meant was:

Greg, great question, is she hoping that a connection with this brand will bring her in from the cold (hot)? but listen forget star, this woman is light bearing, she doesn't need the brand. Producing movies on the other hand, that's interesting. This is something the executive can relate to. Thanks, Grant

Tom, thanks for the glimpse a WW. The reference to boy toys suggests the brand was already moving away from polite convention, so perhaps AJ is less of a stretch. Maybe they already have permission. Without research, it's hard to know. It sounds from the WSJ piece that they used focus groups! Focus groups, what were they thinking. Best, Grant

Virginia, My sources (Pam) tell me that the St. John's suit is well established in the executive wardrobe (along with the Chanel suit among other things). And these executives have already established their independence, haven't they?
Thanks, Grant

JohnO, thanks, Grant

CarolGee, thanks very much for this glimpse of her motives. She sounds so circumspect. Perhaps the star is repositioning, too! Thanks, Grant

By: CarolGee

CarolGee — Fri, 16 Sep 2005 15:10:42 +0000

Here's a link to what Jolie, herself, says about her decision: http://blogs.mercurynews.com/aei/2005/09/new_york_fashio_8.html
This, as usual, is an interesting post, Grant

By: JohnO

JohnO — Fri, 16 Sep 2005 13:00:28 +0000

"Madonna with a heart. Courtney Love with a brain. There's someone home." – had to laugh