http://cultureby.com/2005/10/boring_brand_st.html This Blog Sits At the Intersection of Anthropology and Economics Wed, 08 Feb 2012 08:43:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://cultureby.com/2005/10/boring_brand_st.html/comment-page-1#comment-5640 Acad Ronin Fri, 21 Oct 2005 10:19:45 +0000 http://localhost/wp_culture/?p=849#comment-5640 Borders, and all chain bookstores do this too. Someone codes a new book as belonging in one category, and then off it goes to the one slot. However, many books may fit into two or more categories, and browsers looking through one section may not think to look for something in another as well, reducing the chances that the book may find its own readership. Stocking the book in two or more locations won't affect the person who is looking for it by author or title; that person can go to the instore computer and look it up. Furthermore, if the person finds that the copy in a section they don't normally browse, the store has created an opportunity for serendipity. Computer can free us from the tyranny of one-to-one mapping. Borders, and all chain bookstores do this too. Someone codes a new book as belonging in one category, and then off it goes to the one slot. However, many books may fit into two or more categories, and browsers looking through one section may not think to look for something in another as well, reducing the chances that the book may find its own readership. Stocking the book in two or more locations won’t affect the person who is looking for it by author or title; that person can go to the instore computer and look it up. Furthermore, if the person finds that the copy in a section they don’t normally browse, the store has created an opportunity for serendipity. Computer can free us from the tyranny of one-to-one mapping.

]]> http://cultureby.com/2005/10/boring_brand_st.html/comment-page-1#comment-5639 Tom Asacker Tue, 18 Oct 2005 13:13:51 +0000 http://localhost/wp_culture/?p=849#comment-5639 What? Simply create a bunch of barcode labels with corresponding SKU's, have a data entry person scan and enter said SKU's with minimal data, re: product variations, location, pricing, whatever, and get on with it. What? Simply create a bunch of barcode labels with corresponding SKU’s, have a data entry person scan and enter said SKU’s with minimal data, re: product variations, location, pricing, whatever, and get on with it.

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