I definitely like how your brain works – I would certainly not give up your fight for a bit of flair in marketing- “your marketing in the doldrums” and “rounded vs. sharpened” certainly could be anthems for a new generation of marketers.

As a former senior marketing client and now word of mouth specialist practitioner in Canada, I agree marketing has been cloaked in “greyness” for about a decade but I really believe it’s getting better. Once the beancounters start to realize that things like building evangelist communities, being first to market on innovation and marketing to very precise and narrow tragets has value in itself, we’ll embrace that cowboy (cowperson) mentality to risk again –my only hope is that role will still fall to marketers , if we don’t start building great leading thinkers here, we may become the “horse & buggy drivers” of the 21st century.

Thanks for the kernals of wisdom…cheers, The Buzz Canuck.

Grant McCracken:

Round prices ($10.00) are the work of, um, rounding. We don’t suppose that a new product comes out at $10.00. Someone rounded to make things simpler. Consumers read and react to round prices in a variety of ways, some predictable…