Comments on: Brands, a new content supplier? http://cultureby.com/2005/11/brands_as_conte.html This Blog Sits At the Intersection of Anthropology and Economics Wed, 08 Feb 2012 08:43:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Grant http://cultureby.com/2005/11/brands_as_conte.html/comment-page-1#comment-5578 Grant Mon, 07 Nov 2005 15:13:04 +0000 http://localhost/wp_culture/?p=835#comment-5578 Carol, that's it exactly, the commercial world cannot, may not, participate in the creation of content for the consumers unless they create things that are genuinely interesting and useful thereto (i.e., maximally authentic). This will be a challenge certainly. It may even be impossible. But I don't think so. Or to put it another way, this is a very new trick for so old a dog, but not impossible. Indeed, just about everyone in the advertising and marketing world is dying to create more richer, more interesting stuff. Thanks for a great question. Grant Carol, that’s it exactly, the commercial world cannot, may not, participate in the creation of content for the consumers unless they create things that are genuinely interesting and useful thereto (i.e., maximally authentic). This will be a challenge certainly. It may even be impossible. But I don’t think so. Or to put it another way, this is a very new trick for so old a dog, but not impossible. Indeed, just about everyone in the advertising and marketing world is dying to create more richer, more interesting stuff. Thanks for a great question. Grant

]]> By: CarolGee http://cultureby.com/2005/11/brands_as_conte.html/comment-page-1#comment-5577 CarolGee Mon, 07 Nov 2005 14:03:53 +0000 http://localhost/wp_culture/?p=835#comment-5577 I rather like it that the connectedness of social networking is rather unselfconscious. Otherwise the interactions become so calculated as to destroy authenticity. The ads I like best, and the ones that make me remember the brand, are the ones that connect in what seem to be an authentic ways. Am I too innocent when I assume that acting in good faith and trying to stay real can happen even on the advertising fast track? I rather like it that the connectedness of social networking is rather unselfconscious. Otherwise the interactions become so calculated as to destroy authenticity. The ads I like best, and the ones that make me remember the brand, are the ones that connect in what seem to be an authentic ways. Am I too innocent when I assume that acting in good faith and trying to stay real can happen even on the advertising fast track?

]]> By: Grant http://cultureby.com/2005/11/brands_as_conte.html/comment-page-1#comment-5576 Grant Mon, 07 Nov 2005 12:36:05 +0000 http://localhost/wp_culture/?p=835#comment-5576 Tom, we may be doing it, but packaged goods brands are still creating "messages" designed to travel between the brand and the consumer, not between the consumer and the consumer. Sometimes, accidentally, they create something that moves between consumer and consumer: the dreadful wuzzup or "I've fallen and I..." _Some_ agencies think about creating take-away lines of the kind that Hollywood has long produced ("I'll be back"), but I reckon these are designed without regard to their network effects. Thanks, Grant Tom, we may be doing it, but packaged goods brands are still creating “messages” designed to travel between the brand and the consumer, not between the consumer and the consumer. Sometimes, accidentally, they create something that moves between consumer and consumer: the dreadful wuzzup or “I’ve fallen and I…” _Some_ agencies think about creating take-away lines of the kind that Hollywood has long produced (“I’ll be back”), but I reckon these are designed without regard to their network effects. Thanks, Grant

]]> By: Tom Asacker http://cultureby.com/2005/11/brands_as_conte.html/comment-page-1#comment-5575 Tom Asacker Mon, 07 Nov 2005 10:59:23 +0000 http://localhost/wp_culture/?p=835#comment-5575 Hey Grant, Isn't that precisely what bloggers are doing? Aggregating buzz worthy content for people to bring back to their social network, and then "branding" and reselling that attention (aka brand)? Am I missing something? Hey Grant,

Isn’t that precisely what bloggers are doing? Aggregating buzz worthy content for people to bring back to their social network, and then “branding” and reselling that attention (aka brand)?

Am I missing something?

]]> By: Greater Democracy http://cultureby.com/2005/11/brands_as_conte.html/comment-page-1#comment-5579 Greater Democracy Sat, 05 Nov 2005 10:49:03 +0000 http://localhost/wp_culture/?p=835#comment-5579 <strong>A New Content Supplier</strong> Back in August, I wrote about Political Network Topologies, drawing a distinction between two models of politics, one in terms of social networks and the other in terms of citizens as con... A New Content Supplier

Back in August, I wrote about Political Network Topologies, drawing a distinction between two models of politics, one in terms of social networks and the other in terms of citizens as con…

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