Comments on: Google versus Madison Avenue: no contest here

By: Google News Blog

Google News Blog — Tue, 17 Jan 2006 12:48:02 +0000

Google Maps: Google Tests New Local Ads On Maps

Google Tests Local Ads on Maps at ClickZ covers David Galbraith spotting that Google now appears to be inserting paid ads into maps on Google Local. For a search on hotels new york , he’s spotted “blue pins” that correspond to what may be new sponsored…

By: Venu Gopal Nair

Venu Gopal Nair — Tue, 08 Nov 2005 06:43:32 +0000

Well, if Google does not know anything about advertising, they have managed growth that would make advertising agencies drool.

How do advertising agencies find consumers? They don’t. They just hope that according to the stats provided by a publication or channel, their target will eventually get around to the page they are on. If they are lucky and if the target is not distracted and if the message is compelling, they will tuck away the information in some tiny corner of their mind.

Now, if a guy is searching for ‘Flatscreen Televisions’ and you can present him with options, chances are he will bite.

We are just beginning to see how interactivity will influence advertising.

I don’t think Google can help with Branding or create a favorable impression. That is still in the realm of old school advertising.

But agencies had better figure out what to do when the customer comes calling. I doubt if they are ready with answers.

By: Peter

Peter — Mon, 07 Nov 2005 04:01:42 +0000

The International Herald Tribune today ran an article about Google vs. Walmart! See this:

http://www.iht.com/articles/2005/11/06/business/google.php

By: ben

ben — Wed, 02 Nov 2005 22:53:20 +0000

I think saying Google is just “computer science” is a fairly large understatement. They have access to a rather large amount of data –much of which is of an entirely new form– and I would assume some fairly amazing tools to analyze it. Given that the ad industry was borne out of the science-ization of psychology combined with the need for such an industry from big corporations, I would be less than surprised if Google turned the industry on its head.

By: linkage

linkage — Wed, 02 Nov 2005 10:51:49 +0000

http://www.abstractdynamics.org/linkage/archives/006742.html

Google versus Madison Avenue: no contest here…

By: Orient Lodge

Orient Lodge — Wed, 02 Nov 2005 08:11:28 +0000

Grant, Google and ad-placement

I wonder if Grant McCracken is whistling past the graveyard as he writes about Google versus Madison Avenue: no contest here.

I must admit, I don’t know a lot about

By: Peter

Peter — Wed, 02 Nov 2005 04:06:01 +0000

Interesting, Grant. What is (was) your opinion of CAA’s forays into advertising a few years back with Coke and others under Michael Ovitz? Arguably, an agency such such as CAA, which created movie and other ideas for its artist clients, may have been quite good at meaning-construction.

By: Ennis

Ennis — Wed, 02 Nov 2005 00:18:28 +0000

Well, Google isn’t trying to do things the old way. They’re not trying to make meanings, but then again, much of Madison Avenue fails at that too. I think it’s not an unreasonable position to take to say that the product should create the meaning, the brand, but that Google will be able to measure the impact of information about that product. Google’s big advantage is measurability, so they’re not interested in selling anything that isn’t measurable. I still think that Madison Avenue has a lot to lose, but that Grant and others probably have a lot to gain. I suspect that much of advertising is of the classified variety, and that will leave Madison Avenue. However, what’s left will probably be more of a branding pure play, leaving the field less cluttered for Grant and others of like minds.

By: A Guy In New York

A Guy In New York — Tue, 01 Nov 2005 16:59:03 +0000

Tom Guarriello said: Needless to say, we won’t be showing any 12 word Google AdSense pieces.

What if they could be really big words?

By: Tom Guarriello

Tom Guarriello — Tue, 01 Nov 2005 15:33:24 +0000

Once again, Grant, I chuckled over one of your entries. Earlier today I was in a client meeting in which we are preparing for an “all hands” meeting on Friday. We are using several commercials in the presentation to make “meaning points” about the company’s current circumstances. Mind you, we’re not showing the commercials because of the products, but because of the meaning barometers the commercials prove to be.

Needless to say, we won’t be showing any 12 word Google AdSense pieces.