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	<title>Comments on: How brands go bad: Microsoft vs. Google vs. Amazon</title>
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	<link>http://cultureby.com/2005/11/how_brands_go_b.html</link>
	<description>This Blog Sits At the Intersection of Anthropology and Economics</description>
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		<title>By: rkleine</title>
		<link>http://cultureby.com/2005/11/how_brands_go_b.html/comment-page-1#comment-5572</link>
		<dc:creator>rkleine</dc:creator>
		<pubDate>Fri, 11 Nov 2005 06:52:44 +0000</pubDate>
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		<description>grant - oh, yes, my first name is fair play. thanks for asking first. re. a microacknowledgement system. google has a microacknowledgement system in place already. google scholar provides the scorecard benefity with &#039;cited in&#039; cross links, approximating data previously available only from the ssci. it would seem a trivial matter to extend this system to include books.
your point re. google doing a piss poor job at managing appearances is well taken.
i agree w/your assessment of the rocket reader. i was all giddy on first hearing of it. then i saw it. eeeooowww.  screen too small. too bulky. and damned ugly.  our local public library has several rocket readers that they lend out. rather, that they intended to lend out.  no takers.  rob.
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		<content:encoded><![CDATA[<p>grant &#8211; oh, yes, my first name is fair play. thanks for asking first. re. a microacknowledgement system. google has a microacknowledgement system in place already. google scholar provides the scorecard benefity with &#8216;cited in&#8217; cross links, approximating data previously available only from the ssci. it would seem a trivial matter to extend this system to include books.</p>
<p>your point re. google doing a piss poor job at managing appearances is well taken.</p>
<p>i agree w/your assessment of the rocket reader. i was all giddy on first hearing of it. then i saw it. eeeooowww.  screen too small. too bulky. and damned ugly.  our local public library has several rocket readers that they lend out. rather, that they intended to lend out.  no takers.  rob.</p>
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		<title>By: Peter</title>
		<link>http://cultureby.com/2005/11/how_brands_go_b.html/comment-page-1#comment-5571</link>
		<dc:creator>Peter</dc:creator>
		<pubDate>Tue, 08 Nov 2005 16:07:22 +0000</pubDate>
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		<description>In any case, Grant, I think Google&#039;s focus on (owning, analysing, enabling, transporting) information positions the company perfectly for the web revolution we&#039;ve just had, rather than for the next one.  The rise of e-commerce, of web services, of social softare, of distributed intelligence, all mean that the web is increasingly about transaction and interaction -- ie, doing stuff, and doing it together -- rather than about information and communication.
We computer scientists don&#039;t yet have good theories of interaction and transaction.  Without coherent theories, we can&#039;t describe what is happening, and we can&#039;t engineer these systems optimally or manage them well.  And yet, in our kiddie steps, computer scientists are ways ahead of people in other disciplines --  philosophy, linguistics, economics, political science  -- who are still focused on theories based on information, not action.
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		<content:encoded><![CDATA[<p>In any case, Grant, I think Google&#8217;s focus on (owning, analysing, enabling, transporting) information positions the company perfectly for the web revolution we&#8217;ve just had, rather than for the next one.  The rise of e-commerce, of web services, of social softare, of distributed intelligence, all mean that the web is increasingly about transaction and interaction &#8212; ie, doing stuff, and doing it together &#8212; rather than about information and communication.</p>
<p>We computer scientists don&#8217;t yet have good theories of interaction and transaction.  Without coherent theories, we can&#8217;t describe what is happening, and we can&#8217;t engineer these systems optimally or manage them well.  And yet, in our kiddie steps, computer scientists are ways ahead of people in other disciplines &#8212;  philosophy, linguistics, economics, political science  &#8212; who are still focused on theories based on information, not action.</p>
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		<title>By: madisonian.net</title>
		<link>http://cultureby.com/2005/11/how_brands_go_b.html/comment-page-1#comment-5573</link>
		<dc:creator>madisonian.net</dc:creator>
		<pubDate>Tue, 08 Nov 2005 15:57:28 +0000</pubDate>
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		<description>&lt;strong&gt;Google Brand&lt;/strong&gt;
From Grant McCraken:
Google continues to experience rough air as it seeks altitude.  We might think that they would have looked at Microsoft before them.  Microsoft managed to squander a vast amount of brand equity and brand opportunity by acting lik...
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		<content:encoded><![CDATA[<p><strong>Google Brand</strong></p>
<p>From Grant McCraken:<br />
Google continues to experience rough air as it seeks altitude.  We might think that they would have looked at Microsoft before them.  Microsoft managed to squander a vast amount of brand equity and brand opportunity by acting lik&#8230;</p>
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		<title>By: Grant</title>
		<link>http://cultureby.com/2005/11/how_brands_go_b.html/comment-page-1#comment-5570</link>
		<dc:creator>Grant</dc:creator>
		<pubDate>Tue, 08 Nov 2005 11:00:04 +0000</pubDate>
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		<description>Rkleine, Thanks.  (Let me know sometime if I have permission to use your first name.)  A couple of things.  If their intentions were entirely honorable, someone in PR let the side down badly.  Otherwise, they would now not be looking at lawsuits from academic publishers.  And if they were really interested in brand building, Google would have created something like a micropayment system even for books out of print.  If only a kind of microacknowledgment system.  Something that helps the lonely academic keep score.  This is the unexpected result of frequent flyer systems.  Road warriors use them as a measure of accomplishment (and misery).  What was created as a metric for one purpose got repurposed very quickly.  Anyhow, there were lots of possibilities here, but the most important one was at all costs to avoid the appearance that Google was helping itself to other people&#039;s intellectual appearance.  And it failed here.  The Google motto, ~don&#039;t be evil~ (I may not have that exactly right, hence the ~ signs) should be &quot;don&#039;t be evil, and make sure that everyone gets that you aren&#039;t evil.&quot;  Thanks, Grant
K, thanks, I had a look at the Sony libre (released in Japan only, but available from www.dynamism.com to US consumers) and it doesnt appear to have changed since the last time I looked at it.  But you&#039;re right something better is coming.  But how tragic that this version of the technology should be the creation of Sony, the one corporation that has routinely screwed up the issue of DRM and insisted on treating the consumer as if s/he had made copyright violation a primary life objective.  Thanks, Grant
Tom, that Rocket eBook is a good case in point.  For me, it does not have the &quot;must hold, must have&quot; quality that is I think the design advantage that sets the adoption process in motion.  This is of course Virginia Postrel territory (and perhaps IDEO and some others), but the leading edge of adoption is I think not the &quot;early adopter.&quot;  It&#039;s that thing that happens in the head and heart when a would-be adopter when s/her first lays eyes on an iPod.  The several barriers that stand between a new technology and wide adoption are as if suddenly punctured.  Great design recruits, great design colonizes.  And it never seemed to me that the eBook ever made this effort.  But yes we should go to TV guide.  Thanks, Grant
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		<content:encoded><![CDATA[<p>Rkleine, Thanks.  (Let me know sometime if I have permission to use your first name.)  A couple of things.  If their intentions were entirely honorable, someone in PR let the side down badly.  Otherwise, they would now not be looking at lawsuits from academic publishers.  And if they were really interested in brand building, Google would have created something like a micropayment system even for books out of print.  If only a kind of microacknowledgment system.  Something that helps the lonely academic keep score.  This is the unexpected result of frequent flyer systems.  Road warriors use them as a measure of accomplishment (and misery).  What was created as a metric for one purpose got repurposed very quickly.  Anyhow, there were lots of possibilities here, but the most important one was at all costs to avoid the appearance that Google was helping itself to other people&#8217;s intellectual appearance.  And it failed here.  The Google motto, ~don&#8217;t be evil~ (I may not have that exactly right, hence the ~ signs) should be &#8220;don&#8217;t be evil, and make sure that everyone gets that you aren&#8217;t evil.&#8221;  Thanks, Grant</p>
<p>K, thanks, I had a look at the Sony libre (released in Japan only, but available from <a href="http://www.dynamism.com" rel="nofollow">http://www.dynamism.com</a> to US consumers) and it doesnt appear to have changed since the last time I looked at it.  But you&#8217;re right something better is coming.  But how tragic that this version of the technology should be the creation of Sony, the one corporation that has routinely screwed up the issue of DRM and insisted on treating the consumer as if s/he had made copyright violation a primary life objective.  Thanks, Grant</p>
<p>Tom, that Rocket eBook is a good case in point.  For me, it does not have the &#8220;must hold, must have&#8221; quality that is I think the design advantage that sets the adoption process in motion.  This is of course Virginia Postrel territory (and perhaps IDEO and some others), but the leading edge of adoption is I think not the &#8220;early adopter.&#8221;  It&#8217;s that thing that happens in the head and heart when a would-be adopter when s/her first lays eyes on an iPod.  The several barriers that stand between a new technology and wide adoption are as if suddenly punctured.  Great design recruits, great design colonizes.  And it never seemed to me that the eBook ever made this effort.  But yes we should go to TV guide.  Thanks, Grant</p>
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		<title>By: Tom Asacker</title>
		<link>http://cultureby.com/2005/11/how_brands_go_b.html/comment-page-1#comment-5569</link>
		<dc:creator>Tom Asacker</dc:creator>
		<pubDate>Tue, 08 Nov 2005 10:33:40 +0000</pubDate>
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		<description>The device exists (or did exist). It was called the Rocket eBook: http://www.gemstar-ebook.com/cgi-bin/WebObjects/eBookstore.woa/wa/
The problem was timing and software. Why? Because people didn&#039;t want to read novels on an LCD screen (they still don&#039;t). But . . . they&#039;ll certainly read blog posts, sports scores, stock performance, etc. Chunks of information, organized and sent directly to a device, now made possible through RSS technology.
So Grant . . . want to go with me and visit TV Guide and convince them to rebirth and repurpose it? Let me know.
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		<content:encoded><![CDATA[<p>The device exists (or did exist). It was called the Rocket eBook: <a href="http://www.gemstar-ebook.com/cgi-bin/WebObjects/eBookstore.woa/wa/" rel="nofollow">http://www.gemstar-ebook.com/cgi-bin/WebObjects/eBookstore.woa/wa/</a></p>
<p>The problem was timing and software. Why? Because people didn&#8217;t want to read novels on an LCD screen (they still don&#8217;t). But . . . they&#8217;ll certainly read blog posts, sports scores, stock performance, etc. Chunks of information, organized and sent directly to a device, now made possible through RSS technology.</p>
<p>So Grant . . . want to go with me and visit TV Guide and convince them to rebirth and repurpose it? Let me know.</p>
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		<title>By: Curious Fish</title>
		<link>http://cultureby.com/2005/11/how_brands_go_b.html/comment-page-1#comment-5574</link>
		<dc:creator>Curious Fish</dc:creator>
		<pubDate>Tue, 08 Nov 2005 01:14:34 +0000</pubDate>
		<guid isPermaLink="false">http://localhost/wp_culture/?p=834#comment-5574</guid>
		<description>&lt;strong&gt;Does reading need a new medium?&lt;/strong&gt;
What the [book] industry has to find is its equivalent of iPod.  Until we have some sleek, perfect, deeply useful, have to have it, have to hold it piece of technology for reading digital format, this issue (Google vs. Auth...
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		<content:encoded><![CDATA[<p><strong>Does reading need a new medium?</strong></p>
<p>What the [book] industry has to find is its equivalent of iPod.  Until we have some sleek, perfect, deeply useful, have to have it, have to hold it piece of technology for reading digital format, this issue (Google vs. Auth&#8230;</p>
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		<title>By: K</title>
		<link>http://cultureby.com/2005/11/how_brands_go_b.html/comment-page-1#comment-5568</link>
		<dc:creator>K</dc:creator>
		<pubDate>Mon, 07 Nov 2005 22:14:25 +0000</pubDate>
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		<description>The reading machine is coming, and will be printed on your desktop.  www.eink.com  A great place to start is &quot;When Things Start to Think&quot; by Neil Gershenfeld. The real fun starts when the display and the computer to run it, are both printed on cheap plastic substrates.
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		<content:encoded><![CDATA[<p>The reading machine is coming, and will be printed on your desktop.  <a href="http://www.eink.com" rel="nofollow">http://www.eink.com</a>  A great place to start is &#8220;When Things Start to Think&#8221; by Neil Gershenfeld. The real fun starts when the display and the computer to run it, are both printed on cheap plastic substrates.</p>
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		<title>By: rkleine</title>
		<link>http://cultureby.com/2005/11/how_brands_go_b.html/comment-page-1#comment-5567</link>
		<dc:creator>rkleine</dc:creator>
		<pubDate>Mon, 07 Nov 2005 18:37:44 +0000</pubDate>
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		<description>grant - given your long-tail comments, your assessment of google surprises me.  perhaps i&#039;m being dense, but i don&#039;t get the &#039;appearance of disregarding copyright.&#039; google wants to index content and make it searchable.  one of the biggest challenges niche (long-tail) authors (which describes just about every academic) face is connecting with their market. google is creating a market-maker for long-tail authors. rather than threatening copyright, google&#039;s project should enable sales that wouldn&#039;t otherwise occur.  amazon and university presses stand to benefit from google&#039;s efforts.
besides, most academics are illiterate when it comes to copyright. how else can you explain that most academic publishers demand -- and academics happly yield -- ALL rights?  any author worth his/her salt (or at least hopes to make money from their words) knows that copyright is divisible; that the same work can be licensed to several publishers for several applications.  a stock photographer would only yield all rights to an image in exchange for mega $$$$$.j
that tirade aside, i agree completely with you that a device that renders dead trees publishing obscelete is long overdue.
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		<content:encoded><![CDATA[<p>grant &#8211; given your long-tail comments, your assessment of google surprises me.  perhaps i&#8217;m being dense, but i don&#8217;t get the &#8216;appearance of disregarding copyright.&#8217; google wants to index content and make it searchable.  one of the biggest challenges niche (long-tail) authors (which describes just about every academic) face is connecting with their market. google is creating a market-maker for long-tail authors. rather than threatening copyright, google&#8217;s project should enable sales that wouldn&#8217;t otherwise occur.  amazon and university presses stand to benefit from google&#8217;s efforts.</p>
<p>besides, most academics are illiterate when it comes to copyright. how else can you explain that most academic publishers demand &#8212; and academics happly yield &#8212; ALL rights?  any author worth his/her salt (or at least hopes to make money from their words) knows that copyright is divisible; that the same work can be licensed to several publishers for several applications.  a stock photographer would only yield all rights to an image in exchange for mega $$$$$.j</p>
<p>that tirade aside, i agree completely with you that a device that renders dead trees publishing obscelete is long overdue.</p>
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