Comments on: Brand extraction http://cultureby.com/2005/12/brand_extractio.html This Blog Sits At the Intersection of Anthropology and Economics Thu, 17 May 2012 21:10:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ME-L http://cultureby.com/2005/12/brand_extractio.html/comment-page-1#comment-5312 ME-L Wed, 11 Jan 2006 14:06:26 +0000 http://localhost/wp_culture/?p=795#comment-5312 Well my exceptional grasp of the case didn't help me avoid my glorious "3" in Marketing... Well my exceptional grasp of the case didn’t help me avoid my glorious “3″ in Marketing…

]]> By: Grant http://cultureby.com/2005/12/brand_extractio.html/comment-page-1#comment-5311 Grant Mon, 09 Jan 2006 14:31:01 +0000 http://localhost/wp_culture/?p=795#comment-5311 ME-L, I know this case too well, having taught it at HBS. With your distinquished exception, no one seems to get that it's about cultural meanings, a cultural repositioning as it were. Thanks, Grant Anon, if only they did. They work with a blank slate, always starting over for the client. Thanks, Grant ME-L, I know this case too well, having taught it at HBS. With your distinquished exception, no one seems to get that it’s about cultural meanings, a cultural repositioning as it were. Thanks, Grant

Anon, if only they did. They work with a blank slate, always starting over for the client. Thanks, Grant

]]> By: Anonymous http://cultureby.com/2005/12/brand_extractio.html/comment-page-1#comment-5310 Anonymous Thu, 05 Jan 2006 09:46:55 +0000 http://localhost/wp_culture/?p=795#comment-5310 Graphic design, industrial design, and brand design firms do all of this already. See Corporate Design Foundation and numerous design firm web sites on info and case studies. Also see AIGA.org. http://www.cdf.org/ Graphic design, industrial design, and brand design firms do all of this already.

See Corporate Design Foundation and numerous design firm web sites on info and case studies. Also see AIGA.org.

http://www.cdf.org/

]]> By: ME-L http://cultureby.com/2005/12/brand_extractio.html/comment-page-1#comment-5309 ME-L Wed, 04 Jan 2006 15:16:06 +0000 http://localhost/wp_culture/?p=795#comment-5309 Such a team should start by reading the Black & Decker / DeWalt case: http://tinyurl.com/7vsxy Such a team should start by reading the Black & Decker / DeWalt case:

http://tinyurl.com/7vsxy

]]> By: Corante Marketing Hub http://cultureby.com/2005/12/brand_extractio.html/comment-page-1#comment-5313 Corante Marketing Hub Thu, 22 Dec 2005 18:32:41 +0000 http://localhost/wp_culture/?p=795#comment-5313 <strong>Helping companies extract brands</strong> Could you build a consultancy that goes into corporations to extract brands - by helping those companies discover ideas and innovations that languish there? Grant McCracken thinks so - and apparently so does Tom Asacker - who helped in developing... Helping companies extract brands

Could you build a consultancy that goes into corporations to extract brands – by helping those companies discover ideas and innovations that languish there? Grant McCracken thinks so – and apparently so does Tom Asacker – who helped in developing…

]]> By: Corante Marketing Hub http://cultureby.com/2005/12/brand_extractio.html/comment-page-1#comment-5314 Corante Marketing Hub Thu, 22 Dec 2005 17:29:12 +0000 http://localhost/wp_culture/?p=795#comment-5314 <strong>Helping companies extract brands</strong> Could you build a consultancy that goes into corporations to extract brands - by helping those companies discover ideas and innovations that languish there? Grant McCracken thinks so - and apparently so does Tom Asacker - who helped develop the... Helping companies extract brands

Could you build a consultancy that goes into corporations to extract brands – by helping those companies discover ideas and innovations that languish there? Grant McCracken thinks so – and apparently so does Tom Asacker – who helped develop the…

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