Comments on: Brand extraction http://cultureby.com/2005/12/brand_extractio.html This Blog Sits At the Intersection of Anthropology and Economics Fri, 12 Mar 2010 17:12:15 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: ME-L http://cultureby.com/2005/12/brand_extractio.html/comment-page-1#comment-4948 ME-L Wed, 11 Jan 2006 18:06:26 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-4948 <p>Well my exceptional grasp of the case didn't help me avoid my glorious "3" in Marketing... </p> Well my exceptional grasp of the case didn't help me avoid my glorious "3" in Marketing…

]]> By: Grant http://cultureby.com/2005/12/brand_extractio.html/comment-page-1#comment-4947 Grant Mon, 09 Jan 2006 18:31:01 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-4947 <p>ME-L, I know this case too well, having taught it at HBS. With your distinquished exception, no one seems to get that it's about cultural meanings, a cultural repositioning as it were. Thanks, Grant</p> <p>Anon, if only they did. They work with a blank slate, always starting over for the client. Thanks, Grant</p> ME-L, I know this case too well, having taught it at HBS. With your distinquished exception, no one seems to get that it's about cultural meanings, a cultural repositioning as it were. Thanks, Grant

Anon, if only they did. They work with a blank slate, always starting over for the client. Thanks, Grant

]]> By: Anonymous http://cultureby.com/2005/12/brand_extractio.html/comment-page-1#comment-4946 Anonymous Thu, 05 Jan 2006 13:46:55 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-4946 <p>Graphic design, industrial design, and brand design firms do all of this already.</p> <p>See Corporate Design Foundation and numerous design firm web sites on info and case studies. Also see AIGA.org.</p> <p><a href="http://www.cdf.org/" rel="nofollow">http://www.cdf.org/</a></p> Graphic design, industrial design, and brand design firms do all of this already.

See Corporate Design Foundation and numerous design firm web sites on info and case studies. Also see AIGA.org.

http://www.cdf.org/

]]> By: ME-L http://cultureby.com/2005/12/brand_extractio.html/comment-page-1#comment-4945 ME-L Wed, 04 Jan 2006 19:16:06 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-4945 <p>Such a team should start by reading the Black & Decker / DeWalt case:</p> <p><a href="http://tinyurl.com/7vsxy" rel="nofollow">http://tinyurl.com/7vsxy</a></p> Such a team should start by reading the Black & Decker / DeWalt case:

http://tinyurl.com/7vsxy

]]> By: Corante Marketing Hub http://cultureby.com/2005/12/brand_extractio.html/comment-page-1#comment-4949 Corante Marketing Hub Thu, 22 Dec 2005 21:29:12 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-4949 <strong>Helping companies extract brands</strong> Could you build a consultancy that goes into corporations to extract brands - by helping those companies discover ideas and innovations that languish there? Grant McCracken thinks so - and apparently so does Tom Asacker - who helped develop the... Helping companies extract brands

Could you build a consultancy that goes into corporations to extract brands – by helping those companies discover ideas and innovations that languish there? Grant McCracken thinks so – and apparently so does Tom Asacker – who helped develop the…

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