Comments on: Product placement as marketing malfeasance http://cultureby.com/2006/01/product_placeme.html This Blog Sits At the Intersection of Anthropology and Economics Sat, 20 Mar 2010 18:35:11 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Oliver White http://cultureby.com/2006/01/product_placeme.html/comment-page-1#comment-4890 Oliver White Wed, 09 Jan 2008 09:12:13 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-4890 <p><br /> My views may be slightly biased on product placement as I work for one of the UK's leading product placement agencies, 1st Place.</p> <p>However, I would like to point out that the product placement of brands has proven effectiveness in increasing viewer enjoyment. Research conducted by mediaedge cia shows that product placement increases viewer enjoyment. Therefore, if it's proven to be beneficial to the viewer than it serves a very valid purpose.</p> <p>The placing of brands simply reflects real life...</p> My views may be slightly biased on product placement as I work for one of the UK's leading product placement agencies, 1st Place.

However, I would like to point out that the product placement of brands has proven effectiveness in increasing viewer enjoyment. Research conducted by mediaedge cia shows that product placement increases viewer enjoyment. Therefore, if it's proven to be beneficial to the viewer than it serves a very valid purpose.

The placing of brands simply reflects real life…

]]> By: Anonymous http://cultureby.com/2006/01/product_placeme.html/comment-page-1#comment-4889 Anonymous Mon, 02 Apr 2007 18:23:13 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-4889 <p>Check out my blog for alternative views.<br /> <a href="http://productplacementwatch.blogspot.com/" rel="nofollow">http://productplacementwatch.blogspot.com/</a></p> Check out my blog for alternative views.
http://productplacementwatch.blogspot.com/

]]> By: Anonymous http://cultureby.com/2006/01/product_placeme.html/comment-page-1#comment-4888 Anonymous Mon, 02 Apr 2007 18:21:00 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-4888 <p>Although finding this post rather late, I believe you still pose valid points to serve as a contrasting view of my own thoughts on product placement. Aside from finding the humor in pointing out pp in various media vehicles, I believe pp can be useful if executed strategically (ie. fits the content and target audience of the vehicle).</p> <p>Even Neilsen has found that pp must have some value in it, evident in its new system to rate and valuate pp instances. While I value your views and even agree with some of them, I do not believe they give an accurate picture of pp efforts as a whole.</p> Although finding this post rather late, I believe you still pose valid points to serve as a contrasting view of my own thoughts on product placement. Aside from finding the humor in pointing out pp in various media vehicles, I believe pp can be useful if executed strategically (ie. fits the content and target audience of the vehicle).

Even Neilsen has found that pp must have some value in it, evident in its new system to rate and valuate pp instances. While I value your views and even agree with some of them, I do not believe they give an accurate picture of pp efforts as a whole.

]]> By: Anonymous http://cultureby.com/2006/01/product_placeme.html/comment-page-1#comment-4887 Anonymous Thu, 16 Feb 2006 00:54:11 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-4887 <p>Check out this blog on product placement and branded entertainment </p> <p><a href="http://magneticalliance.blogspot.com/" rel="nofollow">http://magneticalliance.blogspot.com/</a></p> Check out this blog on product placement and branded entertainment

http://magneticalliance.blogspot.com/

]]> By: Katherine Stone http://cultureby.com/2006/01/product_placeme.html/comment-page-1#comment-4886 Katherine Stone Tue, 24 Jan 2006 15:46:32 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-4886 <p>Grant,<br /> I've recommended this piece in my post today (<a href="http://decentmarketing.typepad.com/weblog/2006/01/celeb_overkill.html)on" rel="nofollow">http://decentmarketing.typepad.com/weblog/2006/01/celeb_overkill.html)on</a> celebrity marketing madness. Great post!<br /> -Katherine</p> Grant,
I've recommended this piece in my post today (http://decentmarketing.typepad.com/weblog/2006/01/celeb_overkill.html)on celebrity marketing madness. Great post!
-Katherine

]]> By: The Owner's Manual http://cultureby.com/2006/01/product_placeme.html/comment-page-1#comment-4885 The Owner's Manual Wed, 18 Jan 2006 00:50:38 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-4885 <p>I tend to think Donald Trump is more likely to be correct when he says the Martha Stewart version of The Apprentice diluted the franchise and pulled down the ratings.</p> <p>Product placement is integral to The Apprentice. It's more interesting to watch candidates deal with major companies such as Sony, Pontiac, and Universal Studios than unknown entities.</p> <p>Donald's show may be the only one that wouldn't be nearly as good without PP and is not a good example of PP problems.</p> I tend to think Donald Trump is more likely to be correct when he says the Martha Stewart version of The Apprentice diluted the franchise and pulled down the ratings.

Product placement is integral to The Apprentice. It's more interesting to watch candidates deal with major companies such as Sony, Pontiac, and Universal Studios than unknown entities.

Donald's show may be the only one that wouldn't be nearly as good without PP and is not a good example of PP problems.

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