Comments on: Product placement as marketing malfeasance http://cultureby.com/2006/01/product_placeme.html This Blog Sits At the Intersection of Anthropology and Economics Thu, 17 May 2012 21:10:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Shared Hosting http://cultureby.com/2006/01/product_placeme.html/comment-page-1#comment-27038 Shared Hosting Wed, 01 Jun 2011 09:09:13 +0000 http://localhost/wp_culture/?p=787#comment-27038 <strong>[...] This post was mentioned on Twitter[...]...</strong> [...] Read the rest of this excellent post here.... [...]... [...] This post was mentioned on Twitter[...]…

[...] Read the rest of this excellent post here…. [...]…

]]> By: Factoring Advice http://cultureby.com/2006/01/product_placeme.html/comment-page-1#comment-26199 Factoring Advice Thu, 24 Mar 2011 12:28:56 +0000 http://localhost/wp_culture/?p=787#comment-26199 I work in the film and tv funding sector and as money gets tight I see placements being the answer to funding gaps I work in the film and tv funding sector and as money gets tight I see placements being the answer to funding gaps

]]> By: Oliver White http://cultureby.com/2006/01/product_placeme.html/comment-page-1#comment-5250 Oliver White Wed, 09 Jan 2008 05:12:13 +0000 http://localhost/wp_culture/?p=787#comment-5250 My views may be slightly biased on product placement as I work for one of the UK's leading product placement agencies, 1st Place. However, I would like to point out that the product placement of brands has proven effectiveness in increasing viewer enjoyment. Research conducted by mediaedge cia shows that product placement increases viewer enjoyment. Therefore, if it's proven to be beneficial to the viewer than it serves a very valid purpose. The placing of brands simply reflects real life... My views may be slightly biased on product placement as I work for one of the UK’s leading product placement agencies, 1st Place.

However, I would like to point out that the product placement of brands has proven effectiveness in increasing viewer enjoyment. Research conducted by mediaedge cia shows that product placement increases viewer enjoyment. Therefore, if it’s proven to be beneficial to the viewer than it serves a very valid purpose.

The placing of brands simply reflects real life…

]]> By: Anonymous http://cultureby.com/2006/01/product_placeme.html/comment-page-1#comment-5249 Anonymous Mon, 02 Apr 2007 14:23:13 +0000 http://localhost/wp_culture/?p=787#comment-5249 Check out my blog for alternative views. http://productplacementwatch.blogspot.com/ Check out my blog for alternative views.
http://productplacementwatch.blogspot.com/

]]> By: Anonymous http://cultureby.com/2006/01/product_placeme.html/comment-page-1#comment-5248 Anonymous Mon, 02 Apr 2007 14:21:00 +0000 http://localhost/wp_culture/?p=787#comment-5248 Although finding this post rather late, I believe you still pose valid points to serve as a contrasting view of my own thoughts on product placement. Aside from finding the humor in pointing out pp in various media vehicles, I believe pp can be useful if executed strategically (ie. fits the content and target audience of the vehicle). Even Neilsen has found that pp must have some value in it, evident in its new system to rate and valuate pp instances. While I value your views and even agree with some of them, I do not believe they give an accurate picture of pp efforts as a whole. Although finding this post rather late, I believe you still pose valid points to serve as a contrasting view of my own thoughts on product placement. Aside from finding the humor in pointing out pp in various media vehicles, I believe pp can be useful if executed strategically (ie. fits the content and target audience of the vehicle).

Even Neilsen has found that pp must have some value in it, evident in its new system to rate and valuate pp instances. While I value your views and even agree with some of them, I do not believe they give an accurate picture of pp efforts as a whole.

]]> By: Anonymous http://cultureby.com/2006/01/product_placeme.html/comment-page-1#comment-5247 Anonymous Wed, 15 Feb 2006 20:54:11 +0000 http://localhost/wp_culture/?p=787#comment-5247 Check out this blog on product placement and branded entertainment http://magneticalliance.blogspot.com/ Check out this blog on product placement and branded entertainment

http://magneticalliance.blogspot.com/

]]> By: Katherine Stone http://cultureby.com/2006/01/product_placeme.html/comment-page-1#comment-5246 Katherine Stone Tue, 24 Jan 2006 11:46:32 +0000 http://localhost/wp_culture/?p=787#comment-5246 Grant, I've recommended this piece in my post today (http://decentmarketing.typepad.com/weblog/2006/01/celeb_overkill.html)on celebrity marketing madness. Great post! -Katherine Grant,
I’ve recommended this piece in my post today (http://decentmarketing.typepad.com/weblog/2006/01/celeb_overkill.html)on celebrity marketing madness. Great post!
-Katherine

]]> By: The Owner's Manual http://cultureby.com/2006/01/product_placeme.html/comment-page-1#comment-5245 The Owner's Manual Tue, 17 Jan 2006 20:50:38 +0000 http://localhost/wp_culture/?p=787#comment-5245 I tend to think Donald Trump is more likely to be correct when he says the Martha Stewart version of The Apprentice diluted the franchise and pulled down the ratings. Product placement is integral to The Apprentice. It's more interesting to watch candidates deal with major companies such as Sony, Pontiac, and Universal Studios than unknown entities. Donald's show may be the only one that wouldn't be nearly as good without PP and is not a good example of PP problems. I tend to think Donald Trump is more likely to be correct when he says the Martha Stewart version of The Apprentice diluted the franchise and pulled down the ratings.

Product placement is integral to The Apprentice. It’s more interesting to watch candidates deal with major companies such as Sony, Pontiac, and Universal Studios than unknown entities.

Donald’s show may be the only one that wouldn’t be nearly as good without PP and is not a good example of PP problems.

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