Comments on: Who’s Coke Is It, Anyway?

By: Mike

Mike — Sun, 11 May 2008 22:38:36 +0000

Lmao theres a bottle of mexican coke right next to my keyboard. Im in michigan, and every gas station and party store have so much of this. I love it

By: Mike

Mike — Sun, 11 May 2008 22:38:29 +0000

Lmao theres a bottle of mexican coke right next to my keyboard. Im in michigan, and every gas station and party store have so much of this. I love it

By: Corante Marketing Hub

Corante Marketing Hub — Sun, 22 Jan 2006 19:17:21 +0000

Herding cats: Wrap-up for Jan. 20

Here are some posts by Corante Network contributors that you won’t want to miss: Marc Babej at Being Reasonable analyzed Google’s purchase of dMarcBroadcasting: “Google and Spot Runner (or something like it) could add up to a nasty scenario for…

By: Katherine Stone

Katherine Stone — Thu, 19 Jan 2006 15:42:49 +0000

Having spent 7 years in corporate marketing at Coke, this whole thing makes me sad. What's makes Coca-Cola authentic anyway? TCCC is responsible for splintering its authenticity into a million pieces in the first place. The formula has been changed, the packaging and how it is consumed have changed, the marketing has changed, the prices have changed. There isn't a singular "authentic" Coke in the system, considering the system itself produces it several different ways. The only thing that makes a Coke authentic at this point is that it was made by TCCC and its assigns, and that it features Coca-Cola branding. We should be celebrating anyone who loves Coca-Cola and strives to get it the way they want it. Here they go again siding with money over magic.

By: Renee Hopkins Callahan

Renee Hopkins Callahan — Tue, 17 Jan 2006 21:03:29 +0000

Here's a similar case, but handled in a much more positive way: Here in Texas we have Dublin Dr Pepper, bottled in Dublin, Texas (about 90 miles southwest of Fort Worth), using cane sugar instead of HFCS (they just never switched). Dublin Dr Pepper can be found throughout Texas for a premium price. From the Oct. 20, 2005 Fort Worth Star-Telegram: "Not only is the Dublin bottling company the smallest of Dr Pepper's bottlers, churning out 250,000 cases a year, it has a distribution range of only about 40 miles. That means Fort Worth-area residents are normally in for a road trip if they want to get the drink.

"Our limitation is our area -- literally, you have to come and get it," said Jeff Pendleton, creative manager at the bottling company. Even those who make the trip face another limitation: a 20-case purchase maximum.

The bottles of Dublin Dr Pepper arrive in Fort Worth through a grass-roots distribution system of entrepreneurs. The company is not affiliated with the network but cheerfully acknowledges it, even offering T-shirts recognizing the "bootlegger" enterprise at its gift shop."

By: AdPulp

AdPulp — Tue, 17 Jan 2006 16:00:30 +0000

Hecho En Mexico

Cultural anthropologist, Grant McCracken, on Hispanic American’s preference for Coca-Cola made in Mexico: You might think that The Coca-Cola Company (TCCC) would embrace this development. After all, Classic sales are down %10 (since 2000) and the TCCC’…

By: IF

IF — Tue, 17 Jan 2006 14:04:17 +0000

Consumers In Control: Who’s Coke Is It Anyway

Grant MacCracken has a very insightful response to Coke’s move to stop Americans drinking Coke produced in Mexico. Sometimes the world comes to a brand’s rescue. And it is hard not to think that this is precisely what has happened…

By: Sam Ford

Sam Ford — Tue, 17 Jan 2006 13:19:27 +0000

I agree that it's quite a shame that Coca-Cola passed up on an opportunity like this. I went to Mexico on vacation during spring break of my junior year in high school, and I was amazed by the degree to which drinking Coke–usually from the bottle–was a part of the culture, especially in the smaller towns outside of the tourist attractions that we went to. When a Hispanic grocery store came into my small town, they imported Coke from Mexico, and I always went there to drink it as well. I think it does have something to do with sugar being a more satisfying sweetener than high fructose corn syrup. Someone should tell Congress that free trade creates not only wealth but also better tasting cola, and someone should tell Coke that they should be happy that people are that dedicated to the Coke product. Maybe they should start selling the sugarized Mexican Coke formula in certain places with a higher sticker price…

By: Matt

Matt — Tue, 17 Jan 2006 07:02:32 +0000

If you're big enough to own, body and soul, more than one member of the US Congress, you lose the right to play the "we're not major corporations, we're just _farmers_" card.

By: Knowledge Problem

Knowledge Problem — Tue, 17 Jan 2006 03:08:39 +0000

Coca-Cola: U.S. Fructose Sugar or Mexican Sucrose Sugar?

Lynne Kiesling I recommend this recent Grant McCracken post about Coca-Cola in the U.S. and Mexico. Grant asks if the reason more Americans are buying Mexican Coke (and Coca-Cola is trying to stop it) is about taste. Perhaps. But several…