Comments on: Branding: a river runs through it http://cultureby.com/2006/02/branding_a_rive.html This Blog Sits At the Intersection of Anthropology and Economics Wed, 17 Mar 2010 08:10:58 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Eric http://cultureby.com/2006/02/branding_a_rive.html/comment-page-1#comment-4760 Eric Fri, 17 Feb 2006 18:22:51 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-4760 <p>With "popular culture" simply popping with effervescent change, there is certainly a distinction to be made between "iconic" brands and brands that are simply leveraging "fads" or five minutes of fame.</p> <p>Doug Holt did a good job of describing what it takes to be (and not to be) and iconic brand, in the true sense of the word. See "How Brands Become Icons" from HBS Press.</p> With "popular culture" simply popping with effervescent change, there is certainly a distinction to be made between "iconic" brands and brands that are simply leveraging "fads" or five minutes of fame.

Doug Holt did a good job of describing what it takes to be (and not to be) and iconic brand, in the true sense of the word. See "How Brands Become Icons" from HBS Press.

]]> By: Kevin Marks http://cultureby.com/2006/02/branding_a_rive.html/comment-page-1#comment-4759 Kevin Marks Fri, 17 Feb 2006 06:52:18 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-4759 <p>If you haven't read it, go out now and get Chris Locke's "Gonzo Marketing: Winning Through Worst Practices" , which succinctly and psychedelically predicted and explained how to do this 5 years ago.</p> If you haven't read it, go out now and get Chris Locke's "Gonzo Marketing: Winning Through Worst Practices" , which succinctly and psychedelically predicted and explained how to do this 5 years ago.

]]> By: Steve Portigal http://cultureby.com/2006/02/branding_a_rive.html/comment-page-1#comment-4758 Steve Portigal Fri, 17 Feb 2006 01:55:51 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-4758 <p>Thanks for explaining what this is about. I saw an ad on IFC for it, and it didn't really make sense (maybe I was a little half-asleep at the time) and couldn't figure out why Aquafina's name was on it, etc.</p> <p>I remember fondly when Sundance and IFC were more purist channels that didn't run extensive ads for other company's products or even their own. IFC, for example, has become almost like TNT with popups running over the credits of films announcing what's next, or what's just been seen, or whatever. </p> <p>I become less interested in (and less connected with) IFC the more of their own product they start to create and the more of their over-branded special events they start to offer. </p> Thanks for explaining what this is about. I saw an ad on IFC for it, and it didn't really make sense (maybe I was a little half-asleep at the time) and couldn't figure out why Aquafina's name was on it, etc.

I remember fondly when Sundance and IFC were more purist channels that didn't run extensive ads for other company's products or even their own. IFC, for example, has become almost like TNT with popups running over the credits of films announcing what's next, or what's just been seen, or whatever.

I become less interested in (and less connected with) IFC the more of their own product they start to create and the more of their over-branded special events they start to offer.

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