What I really dislike about the show is the way it distorts our idea of capitalism and marketing.
Sure there are moments in the corporation when the knives come out, but I would be astonished to learn that people are ever obliged to stand up and denounce one another. Mr. Trump, I believe you are thinking of the show trials of Stalinist Russia. Oh, don’t feel bad. It’s an easy mistake to make. I get them mixed up all the time.
Further more, unless the profession has changed over the weekend, marketing is not a matter of amateur dramatics in the streets of Manhattan. In the show last time, the team created a "marketing campaign" for the Gillette Fusion that obliged them to take to the streets in their bathrobes. In the only other show I have seen, the team gave a public Karaoke performance.
Mr. Trump, no one does this. This is not marketing. It may be good television but…oh, let’s be honest, it’s moronic television.
What is it about this guy? Once a decade, he rises like a Phoenix, not from the flames but his own ignominy…only to screw it up all over again. Some day, Donald Trump will make a interesting subject for someone writing about self branding and celebrity construction. For the moment, he’s, well, an embarrassment to us all.