Comments on: Branding, cocreation and AmEx theater

By: Conversations with G and T

Conversations with G and T — Tue, 14 Mar 2006 20:48:51 +0000

Helloooo, M. Night

Grant McCracken posted two great blogs about the M. Night Shyamalan American Express commercial – one right after the other.

By: myself

myself — Mon, 13 Mar 2006 23:16:59 +0000

I came across this blog by chance of click from http://www.jaffejuice.com Really, really impressive!!! Thanks for the insights

By: Grant

Grant — Sun, 12 Mar 2006 22:50:27 +0000

Ashke. Thanks. I had linked in the last post, but nice to have it handy(er). Best, Grant

makethelogobligger, Good point. So much more to get right (or wrong). And I wonder if this is a measure of the respective gifts of the two professions, that ad men and women can use 30 seconds to good effect. Thanks, Grant

By: makethelogobigger

makethelogobigger — Sun, 12 Mar 2006 22:33:18 +0000

Great take. I was caught up in the spot before I knew what it would become. Like Spike’s work for Nike, I like the approach of letting a director interpret a brand. Perhaps its two-minute length also gave it an added punch it might not have had as just a :30 spot.

By: ashke

ashke — Thu, 09 Mar 2006 13:05:06 +0000

http://youtube.com/watch?v=Skw-rKYsXOY&search=ad%20night%20Shyamalan

In case anyone wants to see it. (I did.)

By: Bob M

Bob M — Wed, 08 Mar 2006 20:54:41 +0000

Yes.