http://cultureby.com/2006/03/marketing_finan.html This Blog Sits At the Intersection of Anthropology and Economics Wed, 08 Feb 2012 08:43:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://cultureby.com/2006/03/marketing_finan.html/comment-page-1#comment-5050 Ed Batista Sun, 12 Mar 2006 03:51:50 +0000 http://localhost/wp_culture/?p=758#comment-5050 That animation falls right into Mori's uncanny valley for me. The ads creep me out so profoundly I can barely stand to look at the screen. God, I hope they don't catch on. That animation falls right into Mori’s uncanny valley for me. The ads creep me out so profoundly I can barely stand to look at the screen. God, I hope they don’t catch on.

]]> http://cultureby.com/2006/03/marketing_finan.html/comment-page-1#comment-5049 Zeb Thu, 02 Mar 2006 09:51:45 +0000 http://localhost/wp_culture/?p=758#comment-5049 I couldn't agree more, the Charles Schwabb 'Waking Life' campaign is leaps and bounds ahead of the pack. As far as the choice to go with 'Chuck' instead of Charles, I like it. Chuck is your buddy from university, you've known him for years and he has a personal stake in making sure your finances are in order because if you go tits up its Chuck's couch you'll be crashing on. The obvious risk is that for those who don't know Charles, Chuck might come off as a bit unreliable, not the guy you want to risk your future on. However, Charles Schwabb is obviously a well know commodity and so I think will only benefit from the friendly and familiar persona of 'Chuck'. Then again, my retirement plan consists of some old hockey cards and the value tied up in my 1992 Volvo 240, so it's entirely possible I don't have a clue what I'm talking about. I couldn’t agree more, the Charles Schwabb ‘Waking Life’ campaign is leaps and bounds ahead of the pack. As far as the choice to go with ‘Chuck’ instead of Charles, I like it. Chuck is your buddy from university, you’ve known him for years and he has a personal stake in making sure your finances are in order because if you go tits up its Chuck’s couch you’ll be crashing on.
The obvious risk is that for those who don’t know Charles, Chuck might come off as a bit unreliable, not the guy you want to risk your future on. However, Charles Schwabb is obviously a well know commodity and so I think will only benefit from the friendly and familiar persona of ‘Chuck’. Then again, my retirement plan consists of some old hockey cards and the value tied up in my 1992 Volvo 240, so it’s entirely possible I don’t have a clue what I’m talking about.

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