Comments on: Mash up marketing: a new tactic for fragmented markets http://cultureby.com/2006/03/mash_up_marketi.html This Blog Sits At the Intersection of Anthropology and Economics Thu, 17 May 2012 21:10:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tom Guarriello http://cultureby.com/2006/03/mash_up_marketi.html/comment-page-1#comment-4897 Tom Guarriello Wed, 29 Mar 2006 20:47:06 +0000 http://localhost/wp_culture/?p=738#comment-4897 Mash-ups are risky. Like you say: who knows what they mean? "You're A Pepper" is safe. Pulling risky and reverting to safe when sales are down is the tried and true. Maybe I'm a cynic, but many of the execs I've seen don't have a lot of courage. Better to go down with well-trodden wisdom than to be called a fool... Mash-ups are risky. Like you say: who knows what they mean?

“You’re A Pepper” is safe. Pulling risky and reverting to safe when sales are down is the tried and true.

Maybe I’m a cynic, but many of the execs I’ve seen don’t have a lot of courage.

Better to go down with well-trodden wisdom than to be called a fool…

]]> By: john T http://cultureby.com/2006/03/mash_up_marketi.html/comment-page-1#comment-4896 john T Wed, 29 Mar 2006 16:53:31 +0000 http://localhost/wp_culture/?p=738#comment-4896 Grant, can you email me at the address below? From CBC TV Grant, can you email me at the address below? From CBC TV

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