Comments on: Oscar advertising: Amex goes to M. Night Shyamalan

By: Rageesh Menon

Rageesh Menon — Fri, 24 Mar 2006 09:46:27 +0000

Dear Shyamalan Sir,
I was thrilled by the Directorial Might of yours I witnessed in “The Sixth Sense”..
I’m currently working as an Engineer with an MnC.
Since my college days, I had a great tilt towards anything related to Filmography..
I would like to be a part of ur future projects..(acting,asst. direction)..

Please let me know..
With Best Regards,
Rageesh Menon

By: Conversations with G&T

Conversations with G&T — Wed, 15 Mar 2006 16:09:26 +0000

Heloooo, M. Night

And then it got better – Grant followed up blog #1 with blog #2, in which he notes

By: Peter

Peter — Thu, 09 Mar 2006 03:40:09 +0000

I think the concept we are grasping for here is not uncertainty or indeterminancy, but rather, something like multi-terminancy, or Grant’s plenitude. It’s not that we don’t now know the future; we don’t, of course, but we always haven’t. Rather, we are now blessed with a plenitude of possible futures, much more so than in the past, because of the fast rate of technological change and because of increasing personal wealth.

I think the key difference between our past and our present is that in the past, when faced with multiple possible futures, we knew that making decisions would cut us off from some of these future paths. Now, there is a real sense that making decisions actually increases our future options, rather than foreclosing some of them. Choosing to be an artist, for example, no longer prevents you also going into business, or also becoming an expert in the latest web technology, or also writing a column, and so on. All options are open, and they just get more and more as you proceed in your life.

By: Tom Guarriello

Tom Guarriello — Wed, 08 Mar 2006 11:14:15 +0000

Leaving aside the question of whether or not we’ve become more comfortable with indeterminancy, we’ve certainly all become more familiar with it.

Remember this question, which used to be asked of every 10 year-old for most of the 20th century: “what do you want to be when you grow up?” When’s the last time you heard (or asked) that question? Why? Because we all know it’s ludicrus (that’s the hip-hop spelling) because:

a) how on earth would any child know what they’re going to be in a world like ours?
b) the idea that a child would “be” one thing is now understood to be absurd
c) we all recognize that by the time this child is an adult, there will be hundreds of things to “be” that don’t exist today.

And more…I presume.

When life appears more like an Altman movie every day, Altman movies become more comprehensible. I don’t know if the answer is “quieter/longer takes,” but it’s certainly less prescriptive/determinative ones than ever before.

By: Johnnie Moore

Johnnie Moore — Wed, 08 Mar 2006 05:28:18 +0000

Wow, I’ve been writing a bit about uncertainty/indeterminacy lately.

Ironically, I find my response to this is sadly linear. I focus on this line: “My life is about finding time to dream, that’s why my card is American Express”. And totally struggle with the causual link between finding time to dream and using American Express, presumably vs some other credit card.

I think it was Adam Morgan in Eating the Big Fish who mocked that’s why advertising. Basically, the that’s way never makes any sense.

By: S Lim

S Lim — Tue, 07 Mar 2006 17:07:04 +0000

We are pleased to announce that American Express has selected WorldNetCast.com and its network of over 300 location-based television channels for the online broadcast of its new My Life, My Card, TV advertising campaign featuring M. Night Shayamalan, director of ‘The Sixth Sense’, starring Bruce Willis, ‘Signs’, starring Mel Gibson, and several other films bearing his compelling visual style.

All WorldNetCast channels debuted the American Express :30 second and 2 minute versions of the My Life My Card campaign on Sunday March 5th following broadcast on the 78th Academy Awards program televised on ABC. The American Express campaign preview on WorldNetCast ends Monday, March 6th at 12:00 AM PST.

WorldNetCast Founder/CEO Nathan Sassover comments, “We are gratified by American Express’s recognition of our unique Internet television network as a highly targeted environment for world class brands.

To view the new American Express TV campaign, please visit http://www.WorldNetCast.com .

Also view new programs and the American Express campaign on this month’s featured channels:

http://www.NevadaTV.com, http://www.NewYorkCityTV.com, http://www.SouthernCaliforniaTV.com