Comments on: Are some brands claiming the future http://cultureby.com/2006/05/are_some_brands.html This Blog Sits At the Intersection of Anthropology and Economics Wed, 17 Mar 2010 08:10:58 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Nishad http://cultureby.com/2006/05/are_some_brands.html/comment-page-1#comment-4196 Nishad Sun, 28 May 2006 01:55:30 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-4196 <p>Grant, doesn't the ever changing 'Alliance Arena' fit into this new adaptive philosophy that you are talking about?</p> Grant, doesn't the ever changing 'Alliance Arena' fit into this new adaptive philosophy that you are talking about?

]]> By: Fabien http://cultureby.com/2006/05/are_some_brands.html/comment-page-1#comment-4195 Fabien Wed, 24 May 2006 11:53:18 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-4195 <p>Btw in your right menu you should relabel your "very good blogs" link & content because now it shares the same id with "greatest hits"</p> Btw in your right menu you should relabel your "very good blogs" link & content because now it shares the same id with "greatest hits"

]]> By: Jo Paoletti http://cultureby.com/2006/05/are_some_brands.html/comment-page-1#comment-4194 Jo Paoletti Tue, 23 May 2006 11:44:48 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-4194 <p>"enterprise in the future will have very specific structural properties. Complexity theory says that enterprise will be dynamic, loosebounded, messy, redundant aggregations that exhibit almost constant non-linearity. "</p> <p>Could this also apply to education, at least in some settings and for some people? I follow education more than enterprise, and this passage struck me as describing many of the proposals and visions for future learning. Children and adults with ADHD might find a well-constructed, complex and non-linear learning environment quite copacetic. Then again, they might be the individuals most likely to create such environments. </p> <p>Oh and thanks for the book!</p> "enterprise in the future will have very specific structural properties. Complexity theory says that enterprise will be dynamic, loosebounded, messy, redundant aggregations that exhibit almost constant non-linearity. "

Could this also apply to education, at least in some settings and for some people? I follow education more than enterprise, and this passage struck me as describing many of the proposals and visions for future learning. Children and adults with ADHD might find a well-constructed, complex and non-linear learning environment quite copacetic. Then again, they might be the individuals most likely to create such environments.

Oh and thanks for the book!

]]> By: Fabien http://cultureby.com/2006/05/are_some_brands.html/comment-page-1#comment-4193 Fabien Tue, 23 May 2006 09:29:38 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-4193 <p>Well "It's almost as if some brands have seen the future" in a world always more complex (increasing number of actors, increasing innovation rate even if the very large majority are just incremental) one could hardly think so but ...<br /> But we are in the century of self study more than ever. We want quality to its fullest and for that we study our actions and our history on a broad view but also on a biological low level (as in the recent "How Do We Predict the Future: Brains, Rewards and Addiction" by Terry Sejnowski describing our learning process based on future anticipation). Then knowing this <br /> drive for quality and the investment corporations can make you can see emerging labs based on Prospective Strategy research like the LIPSOR ( <a href="http://www.cnam.fr/lipsor/eng/contents.php" rel="nofollow">http://www.cnam.fr/lipsor/eng/contents.php</a> ). Putting a foot in the future is fesable (still risky and not 100% accurate but is it even in the present ?) so brands do invest our world today for tomorrow, a world where innovation is constant, adaptation to change is not an option but is a necessity (which is btw a trait that distinguish human from most other species, our capacity to adapt to other environnements).</p> <p>PS : I discover your blog today and I must say it's quite interesting, bloglines subscribed :)</p> Well "It's almost as if some brands have seen the future" in a world always more complex (increasing number of actors, increasing innovation rate even if the very large majority are just incremental) one could hardly think so but …
But we are in the century of self study more than ever. We want quality to its fullest and for that we study our actions and our history on a broad view but also on a biological low level (as in the recent "How Do We Predict the Future: Brains, Rewards and Addiction" by Terry Sejnowski describing our learning process based on future anticipation). Then knowing this
drive for quality and the investment corporations can make you can see emerging labs based on Prospective Strategy research like the LIPSOR ( http://www.cnam.fr/lipsor/eng/contents.php ). Putting a foot in the future is fesable (still risky and not 100% accurate but is it even in the present ?) so brands do invest our world today for tomorrow, a world where innovation is constant, adaptation to change is not an option but is a necessity (which is btw a trait that distinguish human from most other species, our capacity to adapt to other environnements).

PS : I discover your blog today and I must say it's quite interesting, bloglines subscribed :)

]]>