Comments on: Ethnography: and comes back again http://cultureby.com/2006/05/ethnography_and-3.html This Blog Sits At the Intersection of Anthropology and Economics Thu, 17 May 2012 21:10:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Fadzilah http://cultureby.com/2006/05/ethnography_and-3.html/comment-page-1#comment-4487 Fadzilah Sun, 04 Jun 2006 23:40:01 +0000 http://localhost/wp_culture/?p=693#comment-4487 I love seeing Larson's famous cartoon within the context of your post on the corporate cosmos. Puts a different spin on it. I love seeing Larson’s famous cartoon within the context of your post on the corporate cosmos. Puts a different spin on it.

]]> By: Jüri Saar http://cultureby.com/2006/05/ethnography_and-3.html/comment-page-1#comment-4486 Jüri Saar Fri, 02 Jun 2006 05:53:24 +0000 http://localhost/wp_culture/?p=693#comment-4486 I second Amy's request for some more specifics, if possible. I second Amy’s request for some more specifics, if possible.

]]> By: Amy Scissons http://cultureby.com/2006/05/ethnography_and-3.html/comment-page-1#comment-4485 Amy Scissons Fri, 02 Jun 2006 05:34:20 +0000 http://localhost/wp_culture/?p=693#comment-4485 Grant, Sr. Executives are unlocking the secrets of ethnography... I love it. I don´t suppose I could convince you to share some of your specific steps (or ¨how to¨) with your loyal fans and readers? -Amy Grant,

Sr. Executives are unlocking the secrets of ethnography… I love it. I don´t suppose I could convince you to share some of your specific steps (or ¨how to¨) with your loyal fans and readers?

-Amy

]]> By: Ideascape: social networks - innovation platform - collaboration http://cultureby.com/2006/05/ethnography_and-3.html/comment-page-1#comment-4488 Ideascape: social networks - innovation platform - collaboration Thu, 01 Jun 2006 15:15:16 +0000 http://localhost/wp_culture/?p=693#comment-4488 <strong>The Consumer Centric Organization</strong> Grant McCracken has an interesting post, Ethnography: and comes back again. It's about instructing senior exec's on how to get back in touch with their customer's. The Consumer Centric Organization

Grant McCracken has an interesting post, Ethnography: and comes back again. It’s about instructing senior exec’s on how to get back in touch with their customer’s.

]]> By: Graham Hill http://cultureby.com/2006/05/ethnography_and-3.html/comment-page-1#comment-4484 Graham Hill Thu, 01 Jun 2006 03:19:56 +0000 http://localhost/wp_culture/?p=693#comment-4484 Grant Sounds like time well spent. The acid test, of course, will be if the executives continue to listen to customers face-to-face or whether Marketing is tasked with doing it. Having successfully brought customers inside a single room of the corporation (boardroom), the big challenge is to bring them into the other rooms where real work gets done (R&D, marketing, manufacturing, sales, service, etc). To involve customers in broader and deeper co-creation if you will. Now there is a BHAG for you. Grant

Sounds like time well spent. The acid test, of course, will be if the executives continue to listen to customers face-to-face or whether Marketing is tasked with doing it.

Having successfully brought customers inside a single room of the corporation (boardroom), the big challenge is to bring them into the other rooms where real work gets done (R&D, marketing, manufacturing, sales, service, etc). To involve customers in broader and deeper co-creation if you will.

Now there is a BHAG for you.

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