Comments on: Ethnography goes to the board room http://cultureby.com/2006/05/ethnography_goe.html This Blog Sits At the Intersection of Anthropology and Economics Thu, 17 May 2012 21:10:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Erik http://cultureby.com/2006/05/ethnography_goe.html/comment-page-1#comment-4492 Erik Mon, 05 Jun 2006 22:06:39 +0000 http://localhost/wp_culture/?p=694#comment-4492 Funny thing about the DaVinci Code movie is that I've heard nothing but lukewarm responses from friends that have seen it. More interesting still: one of the most well-known books of all time is turned into a movie which is then overtaken in box office receipts by an 'X-men' sequel one week after opening. I think this turn of events since the release only reinforces your point. Funny thing about the DaVinci Code movie is that I’ve heard nothing but lukewarm responses from friends that have seen it. More interesting still: one of the most well-known books of all time is turned into a movie which is then overtaken in box office receipts by an ‘X-men’ sequel one week after opening. I think this turn of events since the release only reinforces your point.

]]> By: Customer Listening Blog http://cultureby.com/2006/05/ethnography_goe.html/comment-page-1#comment-4493 Customer Listening Blog Fri, 02 Jun 2006 17:42:41 +0000 http://localhost/wp_culture/?p=694#comment-4493 <strong>Why WOM helps "Research" to Reinvent Itself?</strong> Happy to share with you my first official post on the Womma research blog! Check it out: Why WOM helps Research to Reinvent Itself? technorati tags : wom cgm customer listening market research NPS Why WOM helps “Research” to Reinvent Itself?

Happy to share with you my first official post on the Womma research blog! Check it out: Why WOM helps Research to Reinvent Itself? technorati tags : wom cgm customer listening market research NPS

]]> By: brian http://cultureby.com/2006/05/ethnography_goe.html/comment-page-1#comment-4491 brian Wed, 31 May 2006 16:05:54 +0000 http://localhost/wp_culture/?p=694#comment-4491 the EDM program at Weatherhead School of Management has tried to teach qualitative with quantitative, including ethnography, but of course, the administration of the university seems to be in trouble right now and I wouldn't be surprised to see the experiment fold ... http://www.cleveland.com/search/index.ssf?/base/opinion/114906444017700.xml?oxedi&coll=2 Case Western Reserve University officials are acting as though they learned little from the crisis that toppled their president this spring. The culture of secrecy that so contributed to faculty unrest a few months ago appears undiminished by the pending change of administration. As the institution experiences the painful process of massive layoffs, officials refused last week to give even tentative figures regarding job losses - and thus needlessly added to campus and community unease. ... the EDM program at Weatherhead School of Management has tried to teach qualitative with quantitative, including ethnography, but of course, the administration of the university seems to be in trouble right now and I wouldn’t be surprised to see the experiment fold …

http://www.cleveland.com/search/index.ssf?/base/opinion/114906444017700.xml?oxedi&coll=2

Case Western Reserve University officials are acting as though they learned little from the crisis that toppled their president this spring.

The culture of secrecy that so contributed to faculty unrest a few months ago appears undiminished by the pending change of administration. As the institution experiences the painful process of massive layoffs, officials refused last week to give even tentative figures regarding job losses – and thus needlessly added to campus and community unease. …

]]> By: Rob Fields http://cultureby.com/2006/05/ethnography_goe.html/comment-page-1#comment-4490 Rob Fields Wed, 31 May 2006 10:58:23 +0000 http://localhost/wp_culture/?p=694#comment-4490 P&G, for one has been really focused on getting deep into the crevices of their key consumer for a long time. And, in fact, Lafley is a bellwether CEO, i.e., the stuff he’s into reverberates throughout the business world. However, it may be the sign of a larger shift in corporations, which indicates that they’re beginning to understand that the business approach alone—ROI, payback, customer lifetime value, etc.—doesn’t tell the whole picture. Ethnography is a great way to get a data point on consumers. And it’s a gateway to help brands and brand marketers put on their “cultural anthropologist” hat and understand changes in the cultural/social landscape in which they operate. As you can see from this link-- http://www.marketingpopculture.com/the_spark/2005/08/building_iconic.html --I’m a believer in Doug Holt’s POV that culture has a big impact on how brands are perceived. The more marketers understand this, the better off they’ll be. Finally, I certainly hope you’ll be providing feedback from your excursions into this and other boardrooms. Looking forward to reading more. P&G, for one has been really focused on getting deep into the crevices of their key consumer for a long time. And, in fact, Lafley is a bellwether CEO, i.e., the stuff he’s into reverberates throughout the business world. However, it may be the sign of a larger shift in corporations, which indicates that they’re beginning to understand that the business approach alone—ROI, payback, customer lifetime value, etc.—doesn’t tell the whole picture. Ethnography is a great way to get a data point on consumers. And it’s a gateway to help brands and brand marketers put on their “cultural anthropologist” hat and understand changes in the cultural/social landscape in which they operate. As you can see from this link– http://www.marketingpopculture.com/the_spark/2005/08/building_iconic.html –I’m a believer in Doug Holt’s POV that culture has a big impact on how brands are perceived. The more marketers understand this, the better off they’ll be.

Finally, I certainly hope you’ll be providing feedback from your excursions into this and other boardrooms. Looking forward to reading more.

]]> By: steve http://cultureby.com/2006/05/ethnography_goe.html/comment-page-1#comment-4489 steve Tue, 30 May 2006 18:05:59 +0000 http://localhost/wp_culture/?p=694#comment-4489 How do you pull off the "teach the Talmud while standing on one leg" trick? Hillel had the Jewish Golden Rule maneuver to fall back on--is there a similar ploy in ethnography? If you really do have a few easy-to-digest bullet points, I'll be happy to drop them in at an appropriate time in my strategy classes. How do you pull off the “teach the Talmud while standing on one leg” trick? Hillel had the Jewish Golden Rule maneuver to fall back on–is there a similar ploy in ethnography? If you really do have a few easy-to-digest bullet points, I’ll be happy to drop them in at an appropriate time in my strategy classes.

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