Comments on: More on Chunky Marketing http://cultureby.com/2006/07/more_on_chunky_.html This Blog Sits At the Intersection of Anthropology and Economics Thu, 17 May 2012 21:10:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mark Nelson http://cultureby.com/2006/07/more_on_chunky_.html/comment-page-1#comment-4252 Mark Nelson Thu, 20 Jul 2006 11:19:45 +0000 http://localhost/wp_culture/?p=658#comment-4252 Not sure I get the idea of the middle being "squeezed out". This suggests the middle needs to be/remain a starting point rather than a desired destination. I believe there will always be capital to fund artistic ventures as long as backers believe there is a reasonable chance of a return. If anything, the risks entailed in producing "massive hits" are far greater now. An artist with a track record or established audience, even if of moderate size, seems to be a pretty good risk hedge. This may certainly require artists or content developers to spend more time in the farther reaches of the tail building their audience, but isn't this largely as it has always been, save the few who are annointed by the industry as the next thing? Not sure I get the idea of the middle being “squeezed out”. This suggests the middle needs to be/remain a starting point rather than a desired destination. I believe there will always be capital to fund artistic ventures as long as backers believe there is a reasonable chance of a return. If anything, the risks entailed in producing “massive hits” are far greater now. An artist with a track record or established audience, even if of moderate size, seems to be a pretty good risk hedge. This may certainly require artists or content developers to spend more time in the farther reaches of the tail building their audience, but isn’t this largely as it has always been, save the few who are annointed by the industry as the next thing?

]]> By: livingbrands http://cultureby.com/2006/07/more_on_chunky_.html/comment-page-1#comment-4253 livingbrands Thu, 20 Jul 2006 07:18:57 +0000 http://localhost/wp_culture/?p=658#comment-4253 <strong>Wagging the tail</strong> Chris Anderson's The Long Tail seems to be everyone's 'next book to read' du jour. Have to admit I've not yet read it (it's next on the list...). But the gist (simplistically), as most will now be aware given all Wagging the tail

Chris Anderson’s The Long Tail seems to be everyone’s ‘next book to read’ du jour. Have to admit I’ve not yet read it (it’s next on the list…). But the gist (simplistically), as most will now be aware given all

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