Aug
01
Buy this book!
By
Henry Jenkins has just published Convergence Culture.
This book will create a seismic event in the social sciences, where Jenkins’ name is widely known and much admired.
We must hope the book will be read and embraced in marketing and branding circles where it has the potential to change the way we think and what we do.
I cannot recommend this book too highly.
Jenkins’s book is published by New York University Press. You may order it from Amazon.com here.
Conflict of interest declaration: Henry Jenkins is the head of the Department with which I am associated at MIT. I don’t believe this influences my recommendation, but full disclosure is called for.
Post script:
I am still on vacation!
I’d buy brussel sprouts in an ice cream parlour if you told me to Mr. Grant.
Sold.
ditto. enjoy your vacation!
PODCAST: “21st Century Hustle” and the rise of Urban 2.0
Deep down, we believe that you never have to be stuck in what you do. . .Americans champion entrepreneurs because they are our most aggressive identity-seekers.—-Clotaire Rapaille from The Culture Code What’s interesting to me is how ideas are processed
Thanks for the recommendation – I’m throughly enjoying it!
Convergence Culture By Henry Jenkins
Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways.