Comments on: Up Periscope: YouTube as the raw feed of contemporary culture http://cultureby.com/2006/08/up_periscope_yo.html This Blog Sits At the Intersection of Anthropology and Economics Sat, 13 Mar 2010 04:06:55 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: craig http://cultureby.com/2006/08/up_periscope_yo.html/comment-page-1#comment-3884 craig Fri, 25 Aug 2006 19:47:23 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-3884 <p>'Raw feeds' of contemporary culture may be the best mataphor I've seen or heard yet for sites like YouTube. whether more 'branded' content will attract an audience in this environment/place is debatable, and likely a poor fit.</p> 'Raw feeds' of contemporary culture may be the best mataphor I've seen or heard yet for sites like YouTube. whether more 'branded' content will attract an audience in this environment/place is debatable, and likely a poor fit.

]]> By: Chas. Porter http://cultureby.com/2006/08/up_periscope_yo.html/comment-page-1#comment-3883 Chas. Porter Thu, 24 Aug 2006 01:51:25 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-3883 <p>I agree with Steve: filtering, synthesize and meaning get more valuable the greater the flow of raw information. Grant, you may be overlooking their value because filtering, synthesis, and meaning are your strong suits. Regardless, YouTube's brand channels are not about filtering, etc.; they're about creating marketing channels for product promotions. In this way they're exactly like magazines, or TV channels, or any marketing medium that has come before. And while magazines might be dead, the need for product promotion (and the money behind them) lives on and on and on.</p> I agree with Steve: filtering, synthesize and meaning get more valuable the greater the flow of raw information. Grant, you may be overlooking their value because filtering, synthesis, and meaning are your strong suits. Regardless, YouTube's brand channels are not about filtering, etc.; they're about creating marketing channels for product promotions. In this way they're exactly like magazines, or TV channels, or any marketing medium that has come before. And while magazines might be dead, the need for product promotion (and the money behind them) lives on and on and on.

]]> By: steve http://cultureby.com/2006/08/up_periscope_yo.html/comment-page-1#comment-3882 steve Thu, 24 Aug 2006 00:06:18 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-3882 <p>I disagree about editing and mediation. As attention becomes the scarcest resource, anyone who can competently edit to my interests adds a ton of value. The market for such editing and mediation may be much more fluid and polycentric, and we will want to do a lot of "rolling our own," but the idea that everybody always wants to hunt everything down through endless search is fundamenally misguided.</p> I disagree about editing and mediation. As attention becomes the scarcest resource, anyone who can competently edit to my interests adds a ton of value. The market for such editing and mediation may be much more fluid and polycentric, and we will want to do a lot of "rolling our own," but the idea that everybody always wants to hunt everything down through endless search is fundamenally misguided.

]]> By: Mike http://cultureby.com/2006/08/up_periscope_yo.html/comment-page-1#comment-3881 Mike Wed, 23 Aug 2006 19:41:28 +0000 http://grantmccracken.com/cco/http:/grantmccracken/page-title#comment-3881 <p>Wow, just like that. Panic! at the Disco. Hmm, vague familiar name, but what is he talking about? A moment on Google and boom, the video, a couple of clicks and I know.</p> <p>Blogging culture can work this way: Text and video. You write it, post it, set it up, and then for the reader it is just a couple of clicks.</p> <p>And then you can say, "that's what I'm talkin' about!"</p> <p>You may be right about branded channels on YouTube, but just because it is dead doesn't mean marketing folks out there won't pour a bunch of money into it so they can be "hip" to the latest.<br /> </p> Wow, just like that. Panic! at the Disco. Hmm, vague familiar name, but what is he talking about? A moment on Google and boom, the video, a couple of clicks and I know.

Blogging culture can work this way: Text and video. You write it, post it, set it up, and then for the reader it is just a couple of clicks.

And then you can say, "that's what I'm talkin' about!"

You may be right about branded channels on YouTube, but just because it is dead doesn't mean marketing folks out there won't pour a bunch of money into it so they can be "hip" to the latest.

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