Comments on: Up Periscope: YouTube as the raw feed of contemporary culture

By: On Social Marketing and Social Change

On Social Marketing and Social Change — Sun, 17 Dec 2006 08:40:34 +0000

TIME: It’s All About Us

And for seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, TIME’s Person of the Year for 2006 is you. In some

By: craig

craig — Fri, 25 Aug 2006 15:47:23 +0000

‘Raw feeds’ of contemporary culture may be the best mataphor I’ve seen or heard yet for sites like YouTube. whether more ‘branded’ content will attract an audience in this environment/place is debatable, and likely a poor fit.

By: Chas. Porter

Chas. Porter — Wed, 23 Aug 2006 21:51:25 +0000

I agree with Steve: filtering, synthesize and meaning get more valuable the greater the flow of raw information. Grant, you may be overlooking their value because filtering, synthesis, and meaning are your strong suits. Regardless, YouTube’s brand channels are not about filtering, etc.; they’re about creating marketing channels for product promotions. In this way they’re exactly like magazines, or TV channels, or any marketing medium that has come before. And while magazines might be dead, the need for product promotion (and the money behind them) lives on and on and on.

By: steve

steve — Wed, 23 Aug 2006 20:06:18 +0000

I disagree about editing and mediation. As attention becomes the scarcest resource, anyone who can competently edit to my interests adds a ton of value. The market for such editing and mediation may be much more fluid and polycentric, and we will want to do a lot of “rolling our own,” but the idea that everybody always wants to hunt everything down through endless search is fundamenally misguided.

By: Mike

Mike — Wed, 23 Aug 2006 15:41:28 +0000

Wow, just like that. Panic! at the Disco. Hmm, vague familiar name, but what is he talking about? A moment on Google and boom, the video, a couple of clicks and I know.

Blogging culture can work this way: Text and video. You write it, post it, set it up, and then for the reader it is just a couple of clicks.

And then you can say, “that’s what I’m talkin’ about!”

You may be right about branded channels on YouTube, but just because it is dead doesn’t mean marketing folks out there won’t pour a bunch of money into it so they can be “hip” to the latest.

By: mymarkup.net

mymarkup.net — Wed, 23 Aug 2006 15:34:52 +0000

Tappa ur flödet

Grant McCracken (vars nyutkomna bok “Flock and Flow: Predicting and Manging Change in a Dynamic Markeplace” man säkert ska läsa)…