Comments on: Rachael Ray: branding goddess?

By: amy

amy — Tue, 20 Oct 2009 21:10:24 +0000

I love to bake however with me working at Narconon drug rehab facility and being a single mother I have very little time to bake. If anyone has any ideas on quick cookie ideas let me know.

By: Sue Glass

Sue Glass — Fri, 17 Jul 2009 17:28:01 +0000

Who ever did R's new look should be shot. She looks like an old fat Italian Momma with hoop ear rings and short dark hair. Too far from the sun kissed long hair and slimmer bod. I cannot watch her like this any more.

By: Theresa Berry

Theresa Berry — Thu, 09 Jul 2009 17:33:06 +0000

HI: I got the sample of MaquiBerry clear and I love it but I can't find any place that sells it.can you help me?

By: gloria

gloria — Thu, 13 Sep 2007 02:18:04 +0000

everyone says i look like you and sound like you to atee. no matter where i go everyone says to me, do you know who you remind me of rachel ray, i dont know if i do but its getting to the point when they say it i answer rachel ray.i would love to meet you and see what you think.beside the fact i think you are an amazing women,you can do so many things and still seem to be so organized. I have three children and live in syosset ny. I would love to get some tipps from you. sincerely, gloria concannon.

By: j

Mon, 22 Jan 2007 06:28:27 +0000

Oh to be the first to comment on my own thoughts. Such beauty has presented itself so few times in history, it is a gift that should be cherished and observed for what it truly is. Very few people in history have both the beauty and pinache to leave a lasting impression on the world. Does your present mate believe so? If he does then congrats.. you are appreciated for the beauty that you are and that you possess, however I will stand in the background and observe asmuch as I can. perhaps things will work out for us, as opposed to your current self serving mate, he shalnt have the financial power that i will one day yield… to post at a future date. goodbye for now oh brunette Goddess…..

By: J

Mon, 22 Jan 2007 05:51:19 +0000

Heaven only by itself holds more beauty. How could anything be so intensly beautiful. I recognize all that you are and will be. If all that will be comes to play then we must perservere, your beauty is eternal , we will meet someday and that must suffice. I will meet you one day and will introduce myself as a fellow genius, both of a different nature, but my sincerity not to be doubted, you are truly as beautiful as any that i have seen. j

By: Abby

Abby — Sun, 07 Jan 2007 21:55:30 +0000

i was looking for a kitchen surplus wanted to get cheap forks and spoons in bulk and i came acrossed this tastless websitabout rachel i love you rachel and i love that you have a smile on your face and that you talk about your family it makes me love you more just remember that those bad talking you are just sad and your fans LOVE LOVE LOVE YOU AND I WILL BUY YOUR EVOO!!! yum-o when it comes out love you much your fan of 30mm and 40$ a day abby benitez 6232566691

By: guest

guest — Wed, 08 Nov 2006 01:43:23 +0000

sometimes a peach is just a peah

By: Adam Fields

Adam Fields — Sun, 22 Oct 2006 04:14:54 +0000

Frozen peas, of course, are full of green pea-ness.

By: steve

steve — Wed, 18 Oct 2006 21:44:32 +0000

The part I don't get is the Unique Selling Proposition argument. Rachel Ray isn't selling food--she's selling the experience of watching her show. A food company can't do that. If I'm selling frozen peas, and I say "Mmmm, frozen peas bring the family together and create wonderful warm memories," the problem is that that's true of all my competitors' frozen pea offerings, too. You still need a USP of some sort to escape the "dour struggle for equality."

You could try to establish a stronger, or different, mental association through advertising and packaging (itself a form of USP in my opinion, but that's just semantic quibbling), but I submit that that's going to be pretty tough with frozen peas. Could there be a social identification pitch--"people like Rachel Ray prefer our peas?" I think I'd rather try to make peas that are physically better and then convince customers of that.