Comments on: The Butch Bond and what might have been

By: livingbrands

livingbrands — Thu, 30 Nov 2006 16:57:47 +0000

November’s Top Blogging

Another good month. Or maybe it’s just that I’m reading too many blogs . Here’s some I haven’t mentioned already… Non-verbal communication and the brain Propositions…or not How to overcome similarity How stories repeat across categories Does don…

By: Graham Hill

Graham Hill — Fri, 24 Nov 2006 18:43:51 +0000

Grant

Sometimes I wonder if when the only tool you have is an anthropological hammer, everything starts to look like a societal nail!

It is tinseltown. It is about entertainment, action and above all, money.

And it is all the better because of it.

Graham Hill

By: Donald A. Coffin

Donald A. Coffin — Tue, 21 Nov 2006 19:06:14 +0000

In “The Tailor of Panama,” Brosnan did not play the tailor (Geoffrey Rush did). Brosnan played a sort of anti-Bond spy, one who did not care whether what he found was true or false, as long as it pleased his superiors, who did not care what the consequences of his actions were, as long as he kept getting paid. A brilliant performance.

By: steve

steve — Tue, 21 Nov 2006 14:57:56 +0000

I would have gone with Adrian Paul, but that’s a very different approach.

As far as brand experimentation goes, I think the key would be to play in fields that would normally never be thought of as extensions of the core brand and that have few category-level meaning conflicts with the core category. So Mr. Clean dance studios might be okay, but Mr. Clean makeup wouldn’t be. (Maybe the old pirate could build on his hunky housewife appeal if he could be fantasized about in the context of the dance floor.) Arguably, the Virgin brand has been playing around the way Grant suggests, although more because of Branson’s serial entrepreneurship than any brand-building strategy.

By: jens

jens — Tue, 21 Nov 2006 12:27:25 +0000

it should have been clive owen