Comments on: Brands behaving badly II http://cultureby.com/2007/02/brands_behaving.html This Blog Sits At the Intersection of Anthropology and Economics Wed, 08 Feb 2012 08:43:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: R http://cultureby.com/2007/02/brands_behaving.html/comment-page-1#comment-3347 R Fri, 09 Feb 2007 23:35:20 +0000 http://localhost/wp_culture/?p=536#comment-3347 Artistic impulse can still be orchestrated, so I'm not sure if I follow your reasoning for feeling the Aqua Teen campaign was inappropriate. Only after seeing this take on it did I start to question the "genius" of the campaign: http://www.churchofthecustomer.com/blog/2007/02/the_face_of_buz.html Artistic impulse can still be orchestrated, so I’m not sure if I follow your reasoning for feeling the Aqua Teen campaign was inappropriate. Only after seeing this take on it did I start to question the “genius” of the campaign:

http://www.churchofthecustomer.com/blog/2007/02/the_face_of_buz.html

]]> By: Joe Grossberg http://cultureby.com/2007/02/brands_behaving.html/comment-page-1#comment-3346 Joe Grossberg Fri, 09 Feb 2007 14:43:29 +0000 http://localhost/wp_culture/?p=536#comment-3346 DC1974 is correct. Windows gives all HTML files the same icon, regardless of what website they came from, or even which program you saved them in (Firefox, IE, Dreamweaver, Notepad, etc.). All that matters is the default program that will launch when you double-click that icon. I suppose that the Firefox software could be rewritten to use the website's icon, but that would be even worse, for two reasons: * it would break with convention about how every other program works * it would download an icon onto your computer, in addition to the URL DC1974 is correct.

Windows gives all HTML files the same icon, regardless of what website they came from, or even which program you saved them in (Firefox, IE, Dreamweaver, Notepad, etc.).

All that matters is the default program that will launch when you double-click that icon.

I suppose that the Firefox software could be rewritten to use the website’s icon, but that would be even worse, for two reasons:
* it would break with convention about how every other program works
* it would download an icon onto your computer, in addition to the URL

]]> By: Tom Asacker http://cultureby.com/2007/02/brands_behaving.html/comment-page-1#comment-3345 Tom Asacker Fri, 09 Feb 2007 10:28:19 +0000 http://localhost/wp_culture/?p=536#comment-3345 Master the rules of the old marketing? Do you mean master meaning creation through TV advertising? And here's where the economist in me has trouble. For if the old marketing actually worked, and worked well, wouldn't the masters keep doing more and more of it? P.S. I certainly agree with the spirit of your post Grant. Master the rules of the old marketing? Do you mean master meaning creation through TV advertising? And here’s where the economist in me has trouble. For if the old marketing actually worked, and worked well, wouldn’t the masters keep doing more and more of it?

P.S. I certainly agree with the spirit of your post Grant.

]]> By: Nielsen http://cultureby.com/2007/02/brands_behaving.html/comment-page-1#comment-3344 Nielsen Fri, 09 Feb 2007 09:45:38 +0000 http://localhost/wp_culture/?p=536#comment-3344 I was sent to this page from a comment in ecademy (feel free to join). We were discussing whether brands are good for the world or not. To be honest, I have a point of view saying that brands does not create value, a brand has value in itself. It is the people who represent the brand (as in the company organization) or react on the brand (as in the company stakeholders, e.g. as customers) that may or may not reinforce brand value, or it is the output of the combination of brand/brand representatives, the brand/brand output as well as the brand/brand representatives/brand output. Which leads us back to one of the major questions in marketing: What is a brand for you? You have a great weekend, Erich Nielsen nielsenandcompany.com I was sent to this page from a comment in ecademy (feel free to join). We were discussing whether brands are good for the world or not.

To be honest, I have a point of view saying that brands does not create value, a brand has value in itself.

It is the people who represent the brand (as in the company organization) or react on the brand (as in the company stakeholders, e.g. as customers) that may or may not reinforce brand value, or it is the output of the combination of brand/brand representatives, the brand/brand output as well as the brand/brand representatives/brand output.

Which leads us back to one of the major questions in marketing: What is a brand for you?

You have a great weekend,

Erich Nielsen
nielsenandcompany.com

]]> By: DC1974 http://cultureby.com/2007/02/brands_behaving.html/comment-page-1#comment-3343 DC1974 Fri, 09 Feb 2007 09:16:06 +0000 http://localhost/wp_culture/?p=536#comment-3343 I don't think that's a function of Firefox, but rather of a function of your OS. That "icon" (otherwise called a favicon) is imbedded into the code. And lives on the site's server. It has nothing to do with Firefox, although Firefox chooses to show them to you in the browser. If you ever reset your browser, you'll notice they are gone until you go to that site again. If your desktop was live updating to a web's server for a favicon -- it could be a potential security threat and you'd at least want to have the ability to control that behavior. The URL on your desktop behaves like any other file -- PDF, text file, JPEG, etc. -- and displays the logo per whatever you or your OS have decided is the default application to open that type of file. Just FYI. I don’t think that’s a function of Firefox, but rather of a function of your OS. That “icon” (otherwise called a favicon) is imbedded into the code. And lives on the site’s server. It has nothing to do with Firefox, although Firefox chooses to show them to you in the browser. If you ever reset your browser, you’ll notice they are gone until you go to that site again. If your desktop was live updating to a web’s server for a favicon — it could be a potential security threat and you’d at least want to have the ability to control that behavior. The URL on your desktop behaves like any other file — PDF, text file, JPEG, etc. — and displays the logo per whatever you or your OS have decided is the default application to open that type of file. Just FYI.

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