I guess to cut the schmooze (and in a serious script), your attempts to play down your IQ in the name of a ghost PR campaign in this raw ‘new, new’ evolving brandsphere, is well, ummmm a tad sad. Even upsetting.

Whilst I and many others – dare I say yourself – are all for the experimentation and evolution of anthropology and it’s somewhat dated / elitist methodology’s, let’s forget the brand IP of a future conference/ book supporting blag/blog for the ‘lesser mortals, and try to so this, the right way.

Please, drop the ad schmooze and funding of false knowledge and hit the library/ journals and give us what you were once great for. Please.