Comments on: Super Bowl XLI: ads evaluated

By: Rich Berger

Rich Berger — Sat, 10 Feb 2007 22:41:56 +0000

Alas, I only wish I had a pickup truck. Then Joe’s world would be complete. I had forgotten about the immigrant ad – that was a scream. Thanks, Joe.

By: Joe Grossberg

Joe Grossberg — Thu, 08 Feb 2007 17:04:14 +0000

Hmm … maybe the joke was lost on me (or functioned on two levels).

Rich’s comment is interesting — this, and the one with the immigrants learning English, looked like something that would appeal to the pickup-truck crowd.

By: John Thacker

John Thacker — Tue, 06 Feb 2007 18:40:19 +0000

I haven’t seen such cut-and-dry homophobia in a while.

It makes you less manly if you kiss another man?

Really? I had more the opposite reaction, that people are supposed to laugh at the guys for being homophobic. Of course, I suppose that it can go either way:

1) Laugh at the guys for accidentally kissing each other;
2) Laugh at the guys for their ridiculous reaction.

1) would be homophobic, 2) rather the reverse. It goes both ways.

By: Rich Berger

Rich Berger — Tue, 06 Feb 2007 12:53:55 +0000

I didn’t watch all (or even most) of the commercials, but my first reaction was that they seemed refreshingly non-PC.

By: Knowledge Problem

Knowledge Problem — Tue, 06 Feb 2007 10:13:25 +0000

Grant McCracken’s the Final Word on Super Bowl Ads

Lynne Kiesling Grant McCracken’s review of Super Bowl ads is the dernier cri in ad commentary for SB XLI. He provides links to the ads, in case you missed them. I thought the Coca-Cola ads were all quite good and…

By: Joe Grossberg

Joe Grossberg — Mon, 05 Feb 2007 14:30:46 +0000

I’m glad you gave the Snickers ad one star.

I haven’t seen such cut-and-dry homophobia in a while.

It makes you less manly if you kiss another man?

Give me a break.