Comments on: What did we learn from the Doritos Super Bowl experiment? http://cultureby.com/2007/02/the_doritos_sup.html This Blog Sits At the Intersection of Anthropology and Economics Thu, 17 May 2012 21:10:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Waking Dream http://cultureby.com/2007/02/the_doritos_sup.html/comment-page-1#comment-3359 Waking Dream Thu, 08 Feb 2007 11:48:44 +0000 http://localhost/wp_culture/?p=538#comment-3359 <strong>authenticity versus professionalism in the YouTube space</strong> Aldon of Orient Lodge responded to my last post on authenticity. In his post he problematized my apparent conflation of professionalism (or lack there of) with authenticity in online spaces like YouTube. Before I get to the ... authenticity versus professionalism in the YouTube space

Aldon of Orient Lodge responded to my last post on authenticity. In his post he problematized my apparent conflation of professionalism (or lack there of) with authenticity in online spaces like YouTube. Before I get to the …

]]> By: Anonymous http://cultureby.com/2007/02/the_doritos_sup.html/comment-page-1#comment-3360 Anonymous Wed, 07 Feb 2007 08:19:54 +0000 http://localhost/wp_culture/?p=538#comment-3360 <strong>What did we learn from the Doritos Super Bowl experiment?</strong> "The Super Bowl on Sunday may represent a historic moment. It is perhaps the first time that the corporation has reached out to consumers and offered them something like full enfranchisement in the world of marketing." What did we learn from the Doritos Super Bowl experiment?

“The Super Bowl on Sunday may represent a historic moment. It is perhaps the first time that the corporation has reached out to consumers and offered them something like full enfranchisement in the world of marketing.”

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