Business Week calls it one of "the best innovation and design books of 2009"
800 CEO Read holds it as one of the best "Big Ideas" book for 2009
“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide
“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow


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2 Comments
July 31st, 2007 at 8:01 am
finest 20th century art. home by the sea. tv always running to create the all american ambiente. – cant't help thinking there is actually a dog person hidden inside of you..
July 31st, 2007 at 11:40 am
Jens, Hah, it wish it were half as grand. But there IS a dog person hidden me. Molly's a dog in cat's clothing. She follows us everywhere, comes when she's called, fetches anything we'll throw for her. Plus, she's so chatty you'd think she had "pressure of speech." Not so much grand as companionable, then. Thanks, Grant