Comments on: Nike + and the creation of private and public consumer value

By: Nike Shoes

Nike Shoes — Sat, 03 Nov 2007 09:09:40 +0000

i would like to see some nike shoes made by japanese, isn't cool?

By: ga

ga — Thu, 01 Nov 2007 01:46:36 +0000

i think it's great that there are people like you who thoughtfully examine all these things happening to us and around us...

but the problem is that developments like this are meaningless.

how long have the corporations trained us, to make us think that with things like this, they are doing us a service?

By: slavin

slavin — Mon, 29 Oct 2007 10:15:59 +0000

Grant -- well put and right on -- it's got me running as well ... but man, wait until you see where it's all going. November 15 is one of the next steps (in the journey of 1000 miles)

PS: just noticed on fb that you friends/friendly with Naunihaul. Wheels within wheels.

By: Danielle

Danielle — Sat, 27 Oct 2007 20:45:23 +0000

I think that people are placing an increasing importance on tracing the social graph online. This will appeal to people much in the same way that facebook does. With the internet making us all realize how big the world is and how small we are in it, we need some way to fit into all that. This is really smart indeed. It appeals to people on a very basic level that transcends one's love of fitness.

By: nike dunk sb

nike dunk sb — Fri, 26 Oct 2007 06:30:24 +0000

Do you know what is the meaning for ?

By: Leigh

Leigh — Thu, 25 Oct 2007 18:44:04 +0000

Very interesting. And this then begs the question, if Nike can do this, why i can't i pay for street meter parking with my cell phone yet?

Oh and the other question, are marketers actually getting AHEAD of the technology curve?

By: nike shose

nike shose — Thu, 25 Oct 2007 12:20:38 +0000

Do you take donations via paypal?

By: Ginna

Ginna — Tue, 23 Oct 2007 23:03:29 +0000

I love Nike+, and given that it is voluntary, and doesn't collect much data except your shoe information and where you live, I think it's pretty low impact surveillance. My view of Nike as a brand has certainly progressed beyond shoes and clothes, and I now think of them as more of a partner in my fitness.

Regarding the music though, I bought the Serena Williams interval run from iTunes. And the first time I did it I was amazed at how cool it is to have a 'coach' along with you. In the middle of one of the fast intervals, Serena comes on and says "If I could see you right now, would I be impressed?" I speed up every time.

So the integration with the iPod is seamless, and adds considerable value. It's not just a pedometer - we've had that for years. What's interesting is that they did all this with older technology solutions, proving that it's the implementation, not the technology.

By: Cherie J

Cherie J — Tue, 23 Oct 2007 20:11:55 +0000

"That's an incentive that may launch a couch potato out of the house."

Really?! To me it is just another example of Big Brother trying to track me at every opportunity. There are already cameras everywhere watching us while we eat, shop, and travel. We're monitored with the GPS in our cell phones and On Star in our cars. This is not to mention all of the ways that we’re tracked online. Now, I'm going to pay someone to track me some more? This is going to encourage me to go out? Drive me to my bomb shelter more likely. For now, I'm going for a walk. The surveillance satellites will have to do.