"I believe it is important for consumers to know when someone is trying to sell them something and that is it is appropriate for the commission to examine these issues."
Hmm. The thing about product placement is that it’s not clear there is any selling going on. Marketers are so unhappy about being TIVOed out of existence that they are happy merely to get things on TV. They don’t get to control how products appear there. They don’t get to build a brand proposition. They don’t actually make a pitch of any kind. They merely to get the product on TV. Marketing, it’s come to this.
As I say, there’s no selling going on.
Teinowitz, Ira. 2007. FCC May Examine Product-Placement Rules: Chairman Kevin Martin Proposes Inquiry as Networks, Marketers Increase Integration. Ad Age. November 29, 2007. here.