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	<title>Comments on: Transmedia, in the blink of an eye</title>
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	<link>http://cultureby.com/2007/11/transmedia-in-t.html</link>
	<description>This Blog Sits At the Intersection of Anthropology and Economics</description>
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		<title>By: Andre Po</title>
		<link>http://cultureby.com/2007/11/transmedia-in-t.html/comment-page-1#comment-2380</link>
		<dc:creator>Andre Po</dc:creator>
		<pubDate>Tue, 04 Dec 2007 16:13:12 +0000</pubDate>
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		<description>Very intersting
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		<content:encoded><![CDATA[<p>Very intersting</p>
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		<title>By: Mary W</title>
		<link>http://cultureby.com/2007/11/transmedia-in-t.html/comment-page-1#comment-2379</link>
		<dc:creator>Mary W</dc:creator>
		<pubDate>Fri, 23 Nov 2007 02:18:52 +0000</pubDate>
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		<description>Per the transmedia business model: yup, it&#039;s a change from the old hierarchical model of media, to more of a network model.  (I forget who pointed out that every age has its mental model -- the steam engine, the atomic bomb, etc. -- and ours is the network.)
In the olden days, having a movie made out of your book or script was the &quot;highest&quot; (ie the most expensive) storytelling medium/outcome.  Stories moved one way, from comics and/or books to TV and movies.
Perhaps early transmedia was when movies and TV shows started doing spinoff book series (was Star Trek the first for this? I don&#039;t know).  But there was still the hierarchical sense that the movie/TV show was the &quot;original canon&quot; and the other stuff was &quot;secondary canon.&quot;
Now it&#039;s growing towards a full network effect: as you say, *all* the transmedia around the new IP/storyworlds (like Matrix) is canon, and the story elements interweave across the various media -- minor characters in the movie become fully developed characters in the game or comic, etc. It&#039;s not a one-way influence model anymore.
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		<content:encoded><![CDATA[<p>Per the transmedia business model: yup, it&#8217;s a change from the old hierarchical model of media, to more of a network model.  (I forget who pointed out that every age has its mental model &#8212; the steam engine, the atomic bomb, etc. &#8212; and ours is the network.)</p>
<p>In the olden days, having a movie made out of your book or script was the &#8220;highest&#8221; (ie the most expensive) storytelling medium/outcome.  Stories moved one way, from comics and/or books to TV and movies.</p>
<p>Perhaps early transmedia was when movies and TV shows started doing spinoff book series (was Star Trek the first for this? I don&#8217;t know).  But there was still the hierarchical sense that the movie/TV show was the &#8220;original canon&#8221; and the other stuff was &#8220;secondary canon.&#8221;</p>
<p>Now it&#8217;s growing towards a full network effect: as you say, *all* the transmedia around the new IP/storyworlds (like Matrix) is canon, and the story elements interweave across the various media &#8212; minor characters in the movie become fully developed characters in the game or comic, etc. It&#8217;s not a one-way influence model anymore.</p>
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		<title>By: Faris</title>
		<link>http://cultureby.com/2007/11/transmedia-in-t.html/comment-page-1#comment-2378</link>
		<dc:creator>Faris</dc:creator>
		<pubDate>Sat, 17 Nov 2007 09:19:38 +0000</pubDate>
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		<description>Totally - understanding how attention is being allocated is increasingly valuable / crucial
http://farisyakob.typepad.com/blog/2007/11/live-attention-.html
FX
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		<content:encoded><![CDATA[<p>Totally &#8211; understanding how attention is being allocated is increasingly valuable / crucial</p>
<p><a href="http://farisyakob.typepad.com/blog/2007/11/live-attention-.html" rel="nofollow">http://farisyakob.typepad.com/blog/2007/11/live-attention-.html</a></p>
<p>FX</p>
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		<title>By: Adam Crowe</title>
		<link>http://cultureby.com/2007/11/transmedia-in-t.html/comment-page-1#comment-2377</link>
		<dc:creator>Adam Crowe</dc:creator>
		<pubDate>Fri, 16 Nov 2007 16:49:53 +0000</pubDate>
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		<description>The term &#039;Crossmedia&#039; perhaps has a bit more currency in wider academic circles.
http://en.wikipedia.org/wiki/Crossmedia
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		<content:encoded><![CDATA[<p>The term &#8216;Crossmedia&#8217; perhaps has a bit more currency in wider academic circles.</p>
<p><a href="http://en.wikipedia.org/wiki/Crossmedia" rel="nofollow">http://en.wikipedia.org/wiki/Crossmedia</a></p>
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