Comments on: Inverting order?

By: jkh

jkh — Wed, 05 Dec 2007 07:34:58 +0000

and – coming back to your ‘gift-giving’ observation. – it can also be that one senses that the person next to you is a completely different cosmos all-together.. – not so that is if she/he is a card carrying member of the nra… in that case i guess you are pretty safe in knowing what can make this person happy

By: jkh

jkh — Wed, 05 Dec 2007 07:06:12 +0000

so one can also conclude that authenticity has left the social stage.
evidence for this you can find in the marketing of luxury fashion brands for example. nowadays you find less emphasis being put on creating brand experiences but much more on the creation of product experiences. the ‘label’ steps back in favour of artisan qualities, refined craftsmanship, cut, silhouette, and exquisite materials.
we can see a shift from social experience towards personal experience also because the creation of identity built on external attributes – and on external communication – is significantly losing ground.

By: jkh

jkh — Wed, 05 Dec 2007 06:34:21 +0000

inverted order? sure. – in all small and personal things you can zoom in as far as you like. … the – for you – perfect apple (meaning the fruit), the – for you – perfect shoe, the – for you – perfect shirt… but on a larger (than one) scale these perferences lose their social significance.
when idenity used to be defined by what you are not – by drwaing the distinction – these distinctions tend to lose their significance on a social level simply because there are an infinitate number of them and simply because they only relfect your personal and very subjective perspective (and the personal and very subjective orientation of others).
so as the individual world of personal choice and experience gets extremely deep, the social world gets extremely flat at the same time.
that is the catch22 of the experience society. the paradigm of experience drives you to look for the absolute – the authentic. but where everything boils down to mere personal choice the absolute experience – the “THAT IS NOT ME – THIS IS ME” has left our world. – …. americans though can consider themselves lucky to have such a polarising president. – at least the strangely one-dimensional character of this man provides you with some kind of outside orientation.