Those interested in the ethnography I am posting for my MIT students can find it at Slide Share here. It should be remember that this report is now almost 10 years old, but it will give you a rough idea of what a report of ethnographic data can look like.
Thanks to Stephen Cox for letting me know about Slide Share.
Download Grant McCracken's book Plenitude 2.0-Culture by Commotion right here
“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide
“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow
