Grant McCracken

Mar

04

By grant

This is the inside of PJ Clark’s, one of the center’s of the ad world
in NYC. They gave me a really bad table, because clearly I am nobody
in this world. Fair enough. But I just know that there’s going to be
hell to play when my “dates” get here. Andrew won’t mind. He’s a mild
mannered Canadian. But my other pal is freakin advertising royalty, a
man so famous he can’t be named…and must be reseated. Immediately!
We shall see what happens and I will keep u posted.

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3 Comments

1

Gavin Heaton
March 4th, 2008 at 4:07 pm

Relocated?

2

Tom Asacker
March 4th, 2008 at 4:52 pm

I don't Twitter, but I think I finally understand the appeal.

3

Duncan
March 4th, 2008 at 5:27 pm

Looks like the back room, made famous during one of the MadMen episodes last year.

Chief Culture Officer

Business Week calls it one of "the best innovation and design books of 2009"

800 CEO Read holds it as one of the best "Big Ideas" book for 2009

“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide

“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow

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