It’s out! I’m not sure when it hits bookstores. But Transformations can now be ordered from Amazon.com. No kidding. No waiting. Hurray.
References
McCracken, Grant. 2008. Transformations: Identity Construction in Contemporary Culture. Bloomington: Indiana University Press. At Amazon here.
Download Grant McCracken's book Plenitude 2.0-Culture by Commotion right here
“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide
“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow
Congratulations!
At the risk of totally missing the point of the cover, I see:
- Two bloodthirsty piranhas attacking each other
- Two frightened bears with poop issues (as my daughter would say)
- Two men with hats a’kilter with plums in their mouths
Congratulations on both the new book and the fantastic cover!