Comments on: a marketing manifesto: resetting our tolerances http://cultureby.com/2008/05/a-marketing-man.html This Blog Sits At the Intersection of Anthropology and Economics Wed, 23 May 2012 20:32:12 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: James http://cultureby.com/2008/05/a-marketing-man.html/comment-page-1#comment-1703 James Tue, 27 May 2008 15:06:44 +0000 http://localhost/wp_culture/?p=278#comment-1703 Why a manifesto? That seems too much like talking about doing it, instead of just doing it. How about just doing it? I'd love to see that. Wait, I'm banking on seeing that! And thanks for the great talk in Vancouver. As one of the audience members, those two slides were memorable, along with a great many others. Why a manifesto? That seems too much like talking about doing it, instead of just doing it. How about just doing it? I’d love to see that. Wait, I’m banking on seeing that!

And thanks for the great talk in Vancouver. As one of the audience members, those two slides were memorable, along with a great many others.

]]> By: Matt http://cultureby.com/2008/05/a-marketing-man.html/comment-page-1#comment-1702 Matt Tue, 27 May 2008 10:06:08 +0000 http://localhost/wp_culture/?p=278#comment-1702 Check out this. http://leemaschmeyer.googlepages.com/TheHackingofModernMarketing.pdf. It's a manifesto of the sort you're thinking. I think. Check out this. http://leemaschmeyer.googlepages.com/TheHackingofModernMarketing.pdf. It’s a manifesto of the sort you’re thinking. I think.

]]> By: Fabrizio http://cultureby.com/2008/05/a-marketing-man.html/comment-page-1#comment-1701 Fabrizio Tue, 27 May 2008 05:55:18 +0000 http://localhost/wp_culture/?p=278#comment-1701 Even before marketing set the rules brands were perceived as strongly related to the "creator" role and identity. The name marque in French or Marca in Italian, the equivalent of brand, derive from the same root as the words marcher or marciare (to march): leave a footprint. In this sense, it is very hard, even for young marketing managers (that seldom speak medieval European languages) to accept the fact that someone else con shape the size and the form of one own footprint. Even before marketing set the rules brands were perceived as strongly related to the “creator” role and identity. The name marque in French or Marca in Italian, the equivalent of brand, derive from the same root as the words marcher or marciare (to march): leave a footprint. In this sense, it is very hard, even for young marketing managers (that seldom speak medieval European languages) to accept the fact that someone else con shape the size and the form of one own footprint.

]]> By: Discourse.net http://cultureby.com/2008/05/a-marketing-man.html/comment-page-1#comment-1704 Discourse.net Sat, 24 May 2008 14:27:55 +0000 http://localhost/wp_culture/?p=278#comment-1704 <strong>Wrong Target</strong> Being a big fan of Grant McCrackens This Blog Sits at the Intersection of Anthropology and Economics I was a little startled to see a post snippet pop up in my feed reader that said, I was talking in Vancouver yesterday. The slide ... Wrong Target

Being a big fan of Grant McCrackens This Blog Sits at the Intersection of Anthropology and Economics I was a little startled to see a post snippet pop up in my feed reader that said, I was talking in Vancouver yesterday. The slide …

]]> By: Eric Nehrlich http://cultureby.com/2008/05/a-marketing-man.html/comment-page-1#comment-1700 Eric Nehrlich Fri, 23 May 2008 20:15:00 +0000 http://localhost/wp_culture/?p=278#comment-1700 Controlling the marketing message is impossible. Brand is what is in people's heads, not what marketers say it is. I know Grant's seen this, but Noah Brier's site http://brandtags.net is a clever way to see what brands actually elicit as opposed to the intended marketing message. Controlling the marketing message is impossible. Brand is what is in people’s heads, not what marketers say it is. I know Grant’s seen this, but Noah Brier’s site http://brandtags.net is a clever way to see what brands actually elicit as opposed to the intended marketing message.

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