I value your monologues but would like a few interviews sprinkled in now and then.

Since you’re asking for requests; I’d love to see what comes from an interview with Peter Block.

Keep creating,
Mike

If you ever get around to doing the t-shirts then I think “when it comes to gurus we may be a little too responsive” would make a great one!

On a (kinda) more serious note… I’m not sure if this is an intelligent response to your last answer of not, but the speed that ideas now spread, and the virility of them, seems to suggest that it is often smart to apply a bit of wait-and-see and a lot of careful analysis and consideration before “forgetting everything you know”. Reading about marketing in the past few years has been a bit like top-of-the-pops. Will “swarms” knock “herds” off the top spot this week? Will “ripples” hit the tipping point and go viral? Stay tuned to find out.

I think your observation that companies are often “messy” is a smart one, and while individuals have “common sense”, companies inherently don’t. What they have is systems and structures and cultures, which kind of stand in place as “proxy intelligence”. If those corporate neurons get messed up, get stuck-in-their-ways or otherwise go out of synch with the world, then I think that could really threaten the appropriateness of any “innovation”. In the spin-cycle that danger must be amplified, and Anthropology seems able to play a very valuable role in assessing and nurturing corporate-mental-health, so to speak.

=) Marc