Aug
11

Markets now

By grant

Bewkes

[Jeffrey] Bewkes [Time Warner President and CEO] describes Time Warner’s new raison d’être as “dominating niches with a clear brand strategy.”

References

Arango, Tim.  2008.  Holy Cash Cow, Batman!  Content is Back.  New York Times.  August 9, 2008.  here

McCracken, Grant.  1997.  Plenitude.  Toronto: Periph. Fluide.

Categories : Brand Watch

4 Comments

1

That's an oxymoron. It would make sense if he said: "dominating niches with clear brand strategies."

2

tom, that's a good catch.

to keep it singular would mean to 'smother niches with a clear brand strategy."

3

Three years from now they'll be talking about the importance of the mass audience.

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