[Jeffrey] Bewkes [Time Warner President and CEO] describes Time Warner’s new raison d’être as “dominating niches with a clear brand strategy.”
References
Arango, Tim. 2008. Holy Cash Cow, Batman! Content is Back. New York Times. August 9, 2008. here.
McCracken, Grant. 1997. Plenitude. Toronto: Periph. Fluide.
Download Grant McCracken's book Plenitude 2.0-Culture by Commotion right here
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That’s an oxymoron. It would make sense if he said: “dominating niches with clear brand strategies.”
tom, that’s a good catch.
to keep it singular would mean to ‘smother niches with a clear brand strategy.”
Three years from now they’ll be talking about the importance of the mass audience.
the mass niche.