I wanted to remind you that Interesting2008 is meeting in New York City on Saturday.
This is the Wordle that Rick Liebling created for the event.
I am talking about how you, dear reader, have Asperger’s syndrome. I really feel you should be there.
It’s only $35, pretty good value for an anthropological consult and diagnosis. We will repair to the Black Door about 6:00 where self medication will begin immediately.
For details on time and place, go here.
Business Week calls it one of "the best innovation and design books of 2009"
800 CEO Read holds it as one of the best "Big Ideas" book for 2009
“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide
“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow
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5 Comments
September 11th, 2008 at 1:51 pm
I will be in attendance, Grant. Can't wait!
September 14th, 2008 at 12:22 pm
Mr. McCracken,
Thank you so much for your question during my interview. Maybe I should reread the Stranger.
I've been a big fan of your work for a long time (well, as soon as I was able to communicate with the future, and so on) and your talk hit pretty close to home.
Hope we can meet again soon.
September 14th, 2008 at 9:42 pm
Grant,
It was good seeing you in New York this weekend. Enjoyed your presentation as well. On an advertising note, I just saw the second installment of the Microsoft Gates/Seinfeld campaign. The humour becomes even more absurd, and well done. While I wasn't initially a fan of using humour in advertising, the work of people like Bill Bernbach helped to change my mind. But these Microsoft ads do have me concerned. I find them funny, but not sure how successful they are in selling the product.
September 15th, 2008 at 7:24 am
Dear Bud, It was great to meet you. And thanks for fielding my existentialism question so artfully. I figured if anyone could I would be you. Looking forward to hearing more of your work. I think we would all like to see some of the creative materials pouring through the mail room, improved and illuminated by thoughtful marginalia. Best, Grant
David, When the brand in question is a humorless behemoth, surely funny is effective, and, as I was arguing below, this funny is really effective. Thanks for reading. I am honored. Best, Grant
September 17th, 2008 at 10:22 am
grant
i'm very sorry i was unable to make the conference and enjoy your aspergers presentation. i really need to be more social.