This is Andrew Keller (on the left) and Rob Reilly, co-executive creative directors at Crispin Porter + Bogusky. Coconspiring with photographer Peter Yang and Fast Company, Andrew and Rob demurred when asked to offer up the standard photo. They gave us this. (If all motion picture images are really still, this still is superbly motionful.)
Let's face it, the portrait photo has been waiting to be put out of its misery for some time now. Those most rebellious of creatures, the rock and roll artist, still submit for magazine photos, but you can tell it costs them what's left of their artistic integrity to do so. How many ways can you glower at the camera?
The business journalism is worse than the music press. It's all stand and deliver. Shoulders squared. Chin up. I am, the sitter says, that perfect balance of stability and imagination. You may invest with confidence in me.
Dude. In a culture that prizes innovation, cranking out the same old photo sends another message altogether. Something like: um, I haven't had a new idea in a very long time.
Hats off to Keller, Reilly, Yang, Sacks and Fast Company.
Sacks, Danielle. 2008. Can Alex Bogusky Help Microsoft Beat Apple? Fast Company. Issue 126. June. here.