Mo Rocca is Matthew Arnold
ByWow, somehow I managed to stage a "snear and smear Mo Rocca" day. (See yesterday's post and the comments attached to it.)
Wow, somehow I managed to stage a "snear and smear Mo Rocca" day. (See yesterday's post and the comments attached to it.)
Business Week calls it one of "the best innovation and design books of 2009"
800 CEO Read holds it as one of the best "Big Ideas" book for 2009
“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide
“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow


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3 Comments
November 26th, 2008 at 10:58 am
Louis Theroux is the new platonic ideal of Mo Rocca.
If you don't know his Weird Weekend series, you must definitely check it out; it's the most anthropological participatory non-sneering distance investigative infotainment ev-ah! Maybe LK has a story about baking croissants with him or something?
November 26th, 2008 at 2:23 pm
Matthew Arnold – the guy who wrote a wonderfully insightful essay about Marcus Aurelius? He's the same as Mo Rocca? You're killing me Grant…
November 26th, 2008 at 2:40 pm
Steve, beauty, thanks. Grant
Ryan, pencils down! Grant