Bunge’s symptoms of truth
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What matters now that post-modernism doesn't? Now that we have escaped the wrecking crew, how shall we proceed?
What matters now that post-modernism doesn't? Now that we have escaped the wrecking crew, how shall we proceed? Business Week calls it one of "the best innovation and design books of 2009"
800 CEO Read holds it as one of the best "Big Ideas" book for 2009
“Building on decades of eye-opening research into the culture of consumption, Grant McCracken demonstrates why many companies get blindsided by cultural factors that were hidden in plain view, and offers a compelling argument for why they need to bring cultural expertise into their executive suite. Here’s hoping more corporate executives hear his call.” — Henry Jenkins, author, Convergence Culture: Where Old and New Media Collide
“The title of this book is a lie. It's not merely for companies that decide they need a Chief Culture Officer, or even just for those who aspire to that job. It's for you. Right now. If your job involves marketing, inventing, selling or simply investing in companies that make stuff, this book is a must read.” — Seth Godin, author of Tribes & Purple Cow


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3 Comments
December 11th, 2008 at 9:02 pm
How fascinating! And how similar to the principles we use for brand architecture:
Simplicity: Less is more (bias towards fewer brands)
Mutually exclusive, collectively exhaustive
Organizational efficiency
Drives business, room for growth
Culturally sensitive
Which, I can assure you, we came up without being (knowingly) influenced by Mr. Bunge.
December 12th, 2008 at 2:30 am
All that's left is massive Disneycation.
December 12th, 2008 at 5:22 pm
i'm not sure what i would want to add to this post, which i love. but this bit is beautiful and leaves me a bit sad.
"Dumbing down was something to be feared, after all. But it came not from popular culture, but the intellectuals and academics who appointed themselves our guardians."
paradox upon paradox and nothing but the best of intentions.i'm trying to put my finger on sincere wrong-headedness or that these lines remind me of. king midas?